Ana John

The growing demand for clean label, natural products is driving the global food colours market. Because of the world’s current health concerns due to the pandemic, the industry is being propelled forward by factors such as healthy food consumption and natural food colours such as turmeric, which also provide health benefits. Furthermore, the market demand for organic, plant-based products is increasing as a result of urbanization and industrialization, rising purchasing power, and rising awareness of food adulteration and the resulting demand for clean label food items, all of which are fuelling market growth.