I am founder of Shyred Studios, an all female South African team that writes, creates content and designs in the digital space. I used to produce and direct broadcast educational TV locally. Then worked for ad agencies developing creative, then for corporates growing rhe footprint of one brand. Now my team and I develop creative for different brands that are changing the world, from philanthropic to STEM NGOs and grad programmes. If the mission moves us, we're hooked and completely color outside the lines to achieve impact.