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A music-industry veteran for 20+ years, Allan Mamaril leads the M88 Entertainment Group on a principle of weaving established , traditional business models with progressive, tech start-up practices, and applying them to the fast-changing music industry landscape.
Working with music artists and their management teams, this dynamic philosophy results in ‘forward-thinking’ consultancy where the 'Artist is the Business', and focusing on areas of the artist's career such as business development, business operations, strategic planning, product distribution, customer acquisition, customer retention, branding, marketing and digital marketing.
After graduating with a Bachelor of Commerce in Business Management and Administration from the University of Reading in the United Kingdom, Allan has held top-level executive positions at companies such as Virgin Records (UK), hmv Canada, Puretracks Digital Canada, Entertainment One (formerly CD Plus / ROW Entertainment), and Click Strategic (US), working directly with a number of globally prominent musical artists, as well as independent and emerging artists over his prominent career.
Unique traits: Marketing, Business Development, Strategic Planning, Business-to-Business & Business-to-Consumer Initiatives, Social Media Management, Digital Content Management and Distribution