Khalid Rasheed Kreativist

Khalid Rasheed
Creative director / Ad film maker

Dream job for me:
Choose a job you love, and you will never have to work a day in your life.
Experience summary:
Don’t aim for success. Just do what you love and believe in, it will come naturally.
Khalid Rasheed has over 15 years’ experience in Advertising. He spent a good deal of his advertising career in top-notch companies of the country and known for his creative writing and ideas. Khalid has been at the bleeding edge of most of the multinational’s brands and their creative application with idea building and film production expertise. He started his career in 1993 as an associate commercial film director and created diversification in his portfolio to penetrate him into different creative ground of advertising.

Currently working:
If you want creative worker, give them enough time to play.
• Creative director BEDDB Pakistan (Part of global advertising network)
• Partner of Kontent Head (For branded entertainment content)
• Own Kreativist (For creative services and consultancy projects)
Working history:
One faces the future with one’s past.
• Creative director at Bulls eye communication – May 2008 to Nov 2011
• Creative director at Evernew concept – Mar 2007 to Apr 2008
• Creative director at Adcom – Mar 2005 to Feb 2007
• Associate creative director at JWT – Jan 2002 to Mar 2005
• Creative manager at Manhattan Leo Burnet – Dec 2000 to Jan 2002
• Conceptualizer & copy writer at Wahedna D’Arcy – Oct 1996 to Dec 2000
• Career started as an associate ad film director – 1993 t0 1996
Area of expertise:
Never give a sword to a man who can’t dance.
• Just thinking that can apply anywhere you want.

Creative diversification:
Never mind searching for who you are.
Khalid has done Television writing, Commercial voiceover, Dubbed movies & cartoon in Urdu, Radio live anchor, film reviews and article writing for Urdu publication etc.
Brands handled:
The best way to predict the future is to invent it.
• Always, Vicks, Head & Shoulders, Camay, Herbal essences shampoo.
• Dettol soap, Dettol liquid, Veet.
• Mobilink, Telenor, Instaphone.
• Supreme tea, Tapal tea
• MCB, ABN Amro Bank.
• Hyundai motors, Suzuki, Honda.
• Continental biscuit
• National food
• Sucral sweetener
• Geo TV, Sun TV, Dawn news channel.
Few campaigns:
• Lipton (Arif lohar & Meesha)
• Hero bannay ki tarang (PAS award winner…creative)
• Sucral zero calorie (PAS award winner…creative)
• Mobilink jazz girl
• Instaphone (express yourself)
• Dettol soap (Jaraseem k taeez tareen khatmay k liyai)
• Tapal danydar (Her lamhay ki cha) and taeezdam (Lagay tha ker k)
• Veet (with Katrina)
• Always (launch in Pakistan)
• Head & shoulders (black and menthol)
• Vicks (Maa ka pyar)
• National food (Food culture of Pakistan)
• Barkat islami banking (Faysal bank)
• Hero Pakistani
• Dawn news (TV channel)
• Tiger, Bakeri and wheatable by LU

Awards:
The test of any man’s character is how he takes praise.
• Performance recognition award from P&G at the launch of “Always” in Pakistan.
• Best Urdu copy award for health ministry public service campaign.
• PAS award for “Sucral” and “Hero bannay ki tarang” campaign.
Training & workshop:
Intelligence without ambition is a bird without wings.
• Asian creative conference by DDB in Dubai.
• Concept lab workshop arranged by P&G.
• WPP training program on idea building.
• Creative improvisation by D’Arcy
• Young tiger training program by JWT.
• Theater workshop conduct by Pakistan arts council.
• Still photography workshop by Kodak.
Personal:
It is not length of life, but depth of life.
Name: Khalid Rasheed
Email: Khalid@ / Khalid.kreative@
Phone: 0333-2118292
Marital status: Married
Address: A71, Block 13A, PRECHS, Karachi, Pakistan.