Being buzzed off of America’s Got Talent by Sharon, Piers and The Hoff in New York City didn’t stop Ray Schwarz from showing up to an Industry showcase three months later in Los Angeles. Being recognized as the Elvis who flopped on national television, Ray was immediately relatable to his new peers - someone who seemingly had everything stacked against him was ready to make another go-at-it and he did. Ray emerged triumphantly with a standing ovation when he performed at the LA conference.
When returning to NYC where he was buzzed off stage, laughed at, and massively rejected, Ray found his Facebook flooded with comments from people around the country and even received an autograph request. At this moment Ray knew creating relatable experiences that provide a community for Generation Z as something for them to share, be part of, and be excited about was a series in the making.
Ray developed his Gen Z concept as an approach from the standpoint of mindset versus the standpoint of merely a demographic, creating a show whose purpose is to inspire teens, tweens, and young adults to push forward to achieve their dreams reflecting the Z Generation whose comprised of big thinkers that are uber-engaged and work for a common purpose as part of a team. Ray is the team leader.
By keeping the conversation interactive on social media and other emerging platforms along with listening to Gen Z's feedback about how the themes of the series resonated with them and what it inspired them to do, Ray’s show is a fresh way to lead the Gen Z viewer to transform and change their world while tackling the inevitable bumps and challenges and pushing them to their new reality together.