Adrian Luca

Adrian Luca

Discovery Networks
Manager, Producer and Producer of Marketing & Distribution

Bucharest, Romania

Member Since:
January 2015
Last online:
> 2 weeks ago
Invites sent:
0

About Adrian

Media passion started when I was in gymnasium. First as radio DJ during high school, worked as TV presenter. For the past 6 years I'm working as Creative Manager for Discovery Networks Intl, covering South East Europe. (Romania, Bulgaria and the Balkan countries).

I produce On Air and some Online marketing elements for a poortfolio of channels which include Discovery Channel, TLC and Animal Planet
- Promos in 4 languages - Russian, English, Romanian, Bulgarian
- AdSales elements.
- Oversee and protect creative quality, brand guidelinesand top-line production workflow.
- I've led numerous channel rebrands and new channel launch projects (Discovery, TLC).
- I write creative briefs and advise internal teams on creative content; my role is to be the brand guardian.
- I think of new innovative ways to enhance and visualize strategy, push brands, programming and thecreativity of the team.
- I focus on increasing ratings by optimizing the on-air strategy when necessary, and I hold a yearly budget
- I always focus on targets/goals and optimized strategies when necessary. Some brands I have worked with: OMV, Sharp, Grolsch/Ursus, Stihl, Samsung and more

Key achievements

2010, Lisbon- Promax Rocket Award
2012, LA- Silver Promax for Best Campaign Promoting a Block of Programmes
2014, London- Silver for News/ Information Channel spots or programme campaign
2014, New York- Gold for Special News Report or Event Program Spot or Campaign
2014, New York- Bronze for Holiday/ Seasonal/ Special Event Program Spot

Specialties: Media, Media Productions

Awards

  • London- Silver for News/ Information Channel spots or programme campaign
    (2014)

  • New York- Gold for Special News Report or Event Program Spot or Campaign
    (2014)

  • New York- Bronze for Holiday/ Seasonal/ Special Event Program Spot
    (2014)

  • LA- Silver Promax for Best Campaign Promoting a Block of Programmes
    (2012)

  • Lisbon- Promax Rocket Award
    (2010)

Education

  • journalism
    (2002-2006)

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