Ben didn’t accidentally end up in this profession. Better said, he grew up in it. Both sets of his grandparents were cutting-edge entrepreneurs. His father, Peter, still remains a highly sought-after marketing and franchising consultant after having spent years in professional sports where he was recognized as a master promoter and corporate partnership genius. His Mom is an award-winning author, a former film critic, a veteran of professional theater and currently, a writing professor at an acclaimed East Coast University. His brother is the man behind Popular Demand, a streetwear success story, inspired by L.A. and worn throughout the world. Ben credits his family for his 24/7/365 work ethic, his unwillingness to say no to what others would simply consider too challenging and his ability to bring all kinds of people together to ensure the success of any project.
Ben began working in pro sports locker rooms at the age of 14. By 16, he was helping his buddies launch a rock band that signed a major record deal with Electra records before Ben was out of high school.
In college, besides being a performer himself, Ben was quickly charged with bringing concerts and other acts to his university. His later stint in professional media sales helped him to further develop his sales and marketing acumen and his deep foray into the national music scene as a successful music manager and promoter helped him build his astonishing network of decision-makers and cultural icons.
Ben hasn’t made a name for himself just by thinking outside the box. Rather he’s known for ignoring ‘the box’ all together. He says it best. “It’s all about understanding where the end zone is and figuring out how to get there no matter what it takes.” Because of that, Ben, Times 10 and their wide array of clients continue to score touchdowns at a record clip.
Name: Ben Ricciardi
Lives in: Los Angeles, California
Occupation: Content Creator