Vice President, NOGGIN/Nickelodeon
Nickelodeon Digital Kids & Family Group
Mark Cheng is the Vice President and General Manager of NOGGIN, Nickelodeon’s direct-to-consumer subscription (SVOD) service. NOGGIN is part of the Nickelodeon Digital Kids and Family Group that is responsible for the Nick and Nick Jr. apps, websites, and games. Cheng has been with the company for over a decade when he joined as a web engineer. Since then, he transitioned into a Product Development discipline and has held titles from Technical Product Manager to Senior Director of Product Development for Nickelodeon Casual Games. In the fall of 2014, Cheng was tapped to lead a dedicated team on a project that would ultimately become NOGGIN, the company’s first foray into subscription services. Cheng currently oversees strategy, product development, and operations for the service.
Prior to joining Nickelodeon, Cheng had a successful career in the financial technology sector working for Knight Capital Group, an institutional sales and trading company that disrupted the industry through its use of software. Cheng was an engineer and UI designer who developed web-based trading applications for the company’s institutional clients.
In parallel to nurturing his full time career, Cheng has always been involved in filmmaking and digital content creation. In 1999, he won his first film competition for a short film about an overly enthusiastic video game player. In 2007, Cheng’s science fiction short, “Deployment Strategy” won several film festival awards including, “Best Science Fiction short” and was ultimately acquired by IndiePix Distribution. In 2017, Cheng’s first feature length film, “Ghost Source Zero” signed with Archstone Distribution in the U.S. and Broadmedia Studios in Japan. Cheng has also created content for Nickelodeon.
In addition to winning film festival awards, Cheng also helped his Nickelodeon department win its first Emmy awarded for, “Outstanding Creative Achievement In Interactive Media - User Experience And Visual Design.” The award was given to the Nickelodeon app in which Cheng oversaw the implementation of the app’s gaming experience.
Cheng is graduate of NAMIC Executive Leadership Development Program (ELDP) Class of XIV from the University of Virginia Darden School of Business. In 2005, Cheng received his MBA from Rutgers University where High Tech Growth was his area of focus. In 1997, Cheng graduated from Cornell University with a degree in Cinema.
Cheng is married to Dr. Jennifer Tang and resides in Princeton, New Jersey with their three sons.