After completing his degree in Performing Arts from the African School of Film, Television and Dramatic Arts, Lurie moved to Los Angeles and worked with “Fight Club” producer Ross Bell of Atman Entertainment. Returning to South Africa in 2001, he worked in the advertising industry as assistant television producer, radio producer and art buyer. In 2003, he moved back to Johannesburg and worked as a staff-writer on Back Stage, Jozi Streets and Scandal. In 2008, Lurie created Hillside Digital Trust, a non-profit organization training vulnerable youth in impoverished communities as citizen video-journalists. In 2010 Hillside Digital set up two Siyakhona (“We Can Do It”) production units in Khayelitsha and Alexandra Townships, both funded and supported by the 2010 FIFA World Cup and Sony International – part of their lasting-legacy Football for Hope campaign. More recently, Lurie production-managed, the SABC 1 docu-reality show, “Life’s a Stage,” a 13-part series that aired in October 2012. Currently, Lurie lives in Lesotho, where he established a third Siyakhona operation, at the football-and-HIV organization, Kick4Life. There, he’s trained and led young Basotho filmmakers on a landmark project that highlights the unavailability of clean water in poor villages.
Name: Danny Lurie
Lives in: Johannesburg, South Africa
Company: The Hillside Digital Trust
Occupation: Director and Filmmaker
Unique traits: Training and supporting youth in impoverished communities