Chris Torella

Chris is a true multi-media producer, with major credits in print, film, television and web digital video production.

His experience in digital production informs his focus on the strategic and meticulous approach that his team at Pickerel Pie applies to the delivery of media content to ensure seamless output through the myriad standards and formats that are now a gauntlet for successful distribution of almost any project.

Before Pickerel Pie, Chris worked with Dewey at Alltrue Networks as Vice President and Executive Producer. According to Nielsen/Net ratings, was the 10th most viewed Internet site in 2001. Another notable project in Chris’ career is his work as Post-Production Supervisor for the documentary film called Unknown Soldier: the Search for a Father. This project was undoubtedly the most emotionally rewarding for Chris. This piece premiered on HBO, fittingly, on Memorial Day, 2005, and the critically acclaimed film has touched the hearts of many veterans and their families in numerous television and festival screenings since. Chris’s taste for innovation was honed while working at Pseudo Programs, the first broadcaster to bring television programming to the worldwide web. At Pseudo, Chris served as Executive Producer of the popular on-line music and culture channel for three years. Before it was acquired by Pseudo, Chris, as Managing Editor, and partners had run the successful dance music magazine in Toronto and then launched streetsound in the United States in 1997.

Chris is an avid bicyclist and amateur horologist. Mr. Torella received a Bachelor of Arts Degree in Sociology from Glendon College, York University.