John H. Eschenburg

John H. Eschenburg

ReaGilè iHs Pty Ltd
Director, Director of Marketing & Distribution, Distributor, Host/presenter and Producer of Marketing & Distribution

Johannesburg, South Africa

Member Since:
July 2012
Last online:
> 2 weeks ago
Invites sent:

About John

ReaGilè Cinemas “Revolutionary Franchised Co-Op”©

ReaGilè iHs Pty Ltd. (iHs) is placing one "ReaGilè Community Upliftment Primary Co-Operative Cinema" in each South African Township/Rural Community with ±20000 members, in pre-fabricated, Edutainment MiniPlexes.
Regional ReaGilè Assembly Plants are building 1300 ReaGilès in SA .

REVOLUTIONARY Franchise© is where the Franchisee gets paid by the Franchisor.

ReaGilè Cinema MiniPlex (ReaGilè)
Each Eco-Friendly, Air-Conditioned Miniplex consists of Custom Designed, pre-fabricated, containerised structures which include:
• A 60 Seat Cinema / Theatre / Educational Auditorium with wheel-chair space.
• A 30 Seat Computer / Internet / Computer Based Training & IT Communications Centre.
• A Kiosk, with Admin Office, Store, Generator etc.
• A Community Policing Service Centre (CPSC) and a Community Aid Service Centre (CASC)
• 5 Outdoor 3m Video Screens, which present Free, outdoor community shows, sports and Corporate Advertising.
• A 15m by 5m covered Outdoor Stage which exhibits Live Shows and Communication to the community.

ReaGilè MiniPlexes will be sold to Co-Ops” in each Township & Rural area, Countrywide.
Co-Ops receive on-going Technical, Logistical, Financial Planning and Strategic Support paid for by 33.3% advertising.
Corporate Advertising on Building-Wraps & Outdoor Advertising Screens will ensure sustainability of the Co-Ops.
33% of Advertising Revenue (@ZA R10.00/minute) is paid directly to Co-Ops to fund all Exhibition Fees and Running Costs.

ReaGilè Community Upliftment Primary Co-Op Ltd
7 Local Township/Rural Community residents establish a ReaGilè Community Upliftment Primary Co-Operative Ltd.
The established Co-Op selects 20 additional Associate Co-Op Members from applicants from the local community.
The Co-Op negotiates the purchase a “ReaGilè Edutainment MiniPlex” from iHs @ ±R1 350 000.oo.
Co-Ops source Capital via Commercial/CSI Loans or Grants and/or Government (DTI, CIS, NEF, NFVF) funding.

Each ReaGilè MiniPlex is run for the benefit of the 27 Co-Op Members and to serve the needs of the Local community.
Co-Ops share a “Patronage Proportion” of 95% of the Co-Op Profits plus 33.3% of the Corporate Advertising revenue.
Co-Op Members may earn ±R1000 to ±R30 000 per month, dependant on the Co-Ops “Profitability Performance”.

Video Based Educational/Edutainment Film & Media will be flighted in each ReaGilè from 08:00 till 14:00 daily.
Short & Feature Film Entertainment (MOVIES) will be flighted to paying clients from 14:00 until ±22:00 daily.
Soft drinks & snacks will be sold to Cinema and Computer Centre clients, and to the Public Viewing Area audiences.
FREE Sports, Community Education, News, Information, Films and advertising is shown on the 5 outdoor screens.
One “Dedicated Outdoor Screen” will show Local Township News, Reports and Short Films, Free of Charge.
ReaGilè Cinemas will create Massive Demand for Local Language and Local Content Films, Shorts and Edutainment.
15m Covered Outdoor Stage & 5 Screens will be used for Live Entertainment and Community Meetings and Briefings.

The Computer Centre will provide Computer Based Training, Edutainment, Internet and Communication Facilities.

Policing Centres employ 4 trained Police Reservists to provide security/safety and act as CPF Headquarters for the community.
Aid Centres employ 2 First Aiders/Nurses to provide Aid Station & Place of Safety services for community residents.

±ZA R400 million per annum in “Film Exhibition Fees”
@ZA R1.oo per screened minute paid to Film Copyright Holders.

Unique traits: Last acting job was as "Edith" the Female Soprano Lead in The Pirates of Penzance at the age of 13 in an all boys school. I had a wonderful Soprano voice, then it died.



  • ReaGilè Co-Operative Community Cinemas

    ReaGilè Co-Operative Community Cinemas (2010)
    Hosting by ReaGile iHs Pty Ltd Founder & Chairman


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