Career includes Fortune 100 consumer goods giant, independent media production firm, Internet-based e-learning company, financial consulting firm, and countless assignments for ADV/PR agencies, entertainment companies, television networks.
As Director of Marketing Communications for Carnation Company, created a multimedia communications department. As internal consultant to all operating divisions, developed the company’s sales and marketing presentations, business meetings, new product introductions, and sales training programs.
Launched an independent media production company, and merged it with a digital post production firm. Produced national commercials, network television programming, corporate marketing and PR presentations for Baxter Int'l, Continental Airlines, Nestle, Xerox, Hewlett-Packard, Procter & Gamble, Bristol-Myers, Yamaha Electronics, Honda, Acura, Mazda, NBC, ABC, DDB, O&M, BBD&O, and Chiat/Day (Executive produced the Reebok “Skysurfer” spot debuted on the 1991 Super Bowl)
Technical and creative consultant to Activision, Disney, MGM/UA, Castle Rock and Turner Entertainment to develop and launch video games, CD-ROM titles and initiatives to enter emerging Internet and digital entertainment markets. Secured exclusive rights to develop the Official Internet site for the Oscars©, negotiating marketing alliances with the Academy of Motion Picture Arts & Sciences, ABC, AOL, Kodak, Revlon, Microsoft, and all major film studios. Developed and implemented Internet strategies for Revlon, Kodak, Aramark, AMPAS, and many other organizations, public and private. Wrote the business plan, designed the web-based architecture, raised two rounds of financing, and launched The Learning Network, an Internet e-learning company, serving as its first President, CEO, and Chairman.
BA in Psychology and Communications from USC, and an MBA from Pepperdine University.
• Writer/Producer/Director of corporate videos, sales and marketing presentations, commercials, training programs, news features, video news releases, etc.
• Marketing and Media Strategist
• Management Consultant
• C-level Manager (founded and managed successful companies in media production, eBusiness, and the Internet)