I have started my career as agency producer at TBWA/RAAD Dubai – United Arab Emirates, handling print, radio, and TVC productions for many prestigious brands.
After a few years, I decided it was time to work on story telling. I moved back to Beirut and worked as a production manager on 2 Arabic web-drama series: ‘Shankaboot’ - It won best web-series at the Geneva International Film Festival in 2010 and the International Emmy Award in Cannes 2011, and ‘Fasateen’ It won The Grand Prix Du Jury at Marseille Film Festival.
Since 2009, I have been handling the Middle East productions for Visionaire Media & Layalina Productions, working on projects such as American Caravan, Injaz, Yemeniettes, Trading Places and On The Road In America.
In 2014, I created and produced “Zyara”, the doc web-series, it won 36 international awards so far, among which “Best Documentary Web-Series”, “Best international Web-Series”, “Best Innovative Technique for Story Telling”, “Best Creative Media for Positive Chang in the World”.
Through it all, I have been enjoying life fully, learning from every adventure I embarks on, working with amazing partners, surrounded by a passionate crew and most of all – at the end of each journey – delivering a beautiful story to audiences across the world.