Paco Herrera C

Colorist, Director of Photography and Producer

Guadalajara, Mexico

Member Since:
September 2012

Last online:
> 2 weeks ago

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About Paco

My name is Francisco, but I go by Paco (it´s like Williams being called Bill).

My passion is to connect with people and places in a deep and meaningful way so I can share their story.

Every story can be told in countless ways, but by placing the story first, I use my experience and expertise to engage and move the viewer.

I have been shooting film and video since 1997.
I started young, and audiovisual has always been my passion.
I learned video with analog media. Then, I went to film school, where I specialized in Cinematography. After working in several production companies, and jumping between positions, from camera operator to Editing, to producing, I finally founded a production company of my own. That production company grew into 3 divisions: a rental house, a post boutique, and a content creation studio.

For more than a decade I have been involved in the storytelling process of projects of all sizes: from commercials to short films, music videos, feature films and documentaries. Regardless of the size of the project, or the outlet, I strongly believe that purpose and intent are key to create engaging films.

In the recent years, I have specialized in creating short pieces for online, mobile and social, where you need to hit the high key points of stories, fast, and with the most impact.