Robert Moskowitz

There's a great line in "The Right Stuff", Tom Wolfe's book about our early astronauts, where John Glenn and Gus Grissom and the rest of the Mercury 7 team are fighting with project scientists to add a window to America's first spacecraft. Eventually, they ask the stonewalling rocket scientists a simple question: "Do you know what makes this bird go up?"

The dramatic and powerful answer is: "Funding."

It's the same in the theater. Funding is what makes your theater capable of mounting great productions, attracting exciting talent, and offering wonderful experiences.

If you're confident that you have enough funding now and for the future, you don't need the Los Angeles Theater Co-op I'm proposing. If you’re already selling out every performance, the Co-op can’t help you very much. But if your lights ever go down with even a few empty seats in the house, or if your annual budget could benefit from some extra dollars – with no extra effort or expense on your part, we think the Los Angeles Theater Co-op offers a series of powerful, exciting new mechanisms for enlarging your audiences and increasing your support from the community.