Jon Wolding's Reel

Shot in beautiful Big Canoe, GA... location location location.

Yeah, this actually IS a lot of fun...

Sometimes bare bones is the best way to go.

We were going for the look in the opening credits of "Casino Royale" and a compressed version of the score from the last scene in "Kick Ass" (not a sample, but an homage). It was a very technical production involving precise measurements cam/actor positions, UV reactive dyes and fabrics, and special props. Post production was primarily Maya and After Effects.

The Ground Up crew was called into action by Las Vegas based law firm, Harris & Harris to create for them something, er… slightly familiar based on our Burnetti, P.A. commercial from 2010. While hesitant at first to recycle a previous concept we were quickly lured by the dynamic skyline afforded by the other City of Lights and the challenge of creating photo-real neon signs displaying the copy.

We, at Ground Up Films have been extremely lucky to collaborate with clients who are ready and willing to push boundaries and carve out a unique and sometimes unconventional name for themselves through a medium viewed by thousands of people at a time. Tampa Bay Personal Injury Attorneys, Culpepper | Kurland are most certainly those clients. For the last several years, they’ve created a solid convention for marketing themselves, through billboards, print ads and television spots. Recently,...

This was a no budget commercial for the NY Yankees' farm team. How often do you get the chance to see your work play on the Jumbotron?!

This was our first attorney commercial that pushed the envelope for lawyer ads. We took inspiration from the opening credits of "Panic Room" and got the best aerial footage of downtown Tampa that anyone had ever seen before.