Born in the Azores archipelago, Augusto de Fraga studied communications in Portugal. After nurturing a passion for composing and crafting still images, it was only a matter of time before he fell in love with the narrative possibilities of filmmaking. To broaden his cinematic studies, he moved to Barcelona and then New York City.
Widely recognized and acclaimed for his unique approach to each script, Augusto’s love of storytelling, actors and sports stars is evident in all his work. Having won more than 100 advertising awards for his sports and action spots, Augusto has been featured in Shots Magazine on several occasions.
Beyond advertising, Augusto also just had his original script Rabo de Peixe awarded funding from the Netflix/ICA Institute of Cinema and Audiovisual. The project was only one out of thousands to receive funding from the program.
Working with brands like Apple, Adidas, Playstation, Porsche, Mercedes and Nike has allowed him to feature many international sport stars, including Lionel Messi, Cristiano Ronaldo, Zlatan Ibrahimovic, Rafael Nadal, and Kylian Mbappe, among many many others. In addition to his skill behind the camera, Augusto is known for approaching his subjects with genuine curiosity and empathy. Augusto’s intuitive directorial approach not only makes him a pleasure to work with (ask anyone!), it reminds us that a performance doesn’t require hours of screen time to make an impact.