1. Commercials value expressiveness, so if you’re a theater major worrying you’re going to be too big for the camera, just ask yourself if you’re being specific enough. Does this performance feel true to the nature of the spot? And always remember to communicate with the person behind the camera or your scene partner.
2. Depending on the spot, the actor’s eyeline may differ. It’s important to discern who you’re talking to, how many people you’re talking to, and from where—then decide where to look. Use the eyeline that makes the most sense for the scene.
3. When slating, make yourself as comfortable as possible: Pretend you are sitting with a friend at a dinner table to make it casual. It can help to put a picture of someone you know next to the camera and pretend you are talking to them.
4. For commercials with little copy, bring yourself to the experience you are portraying. Think about how you would do what the scene is describing in real life and keep an internal dialogue going about it.
5. When starting out in commercials, watch a lot of them. See what works and how personalities in commercials shine through. Acting and improv classes are also very helpful for those just starting out.
6. Don’t overprepare! It’s OK if things happen that aren’t planned. You want to be able to follow your impulse, rather than be inhibited by your preparedness. “Leave room for inspiration to strike in the moment.”
- Emily Nash, Acting Coach
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2 people like this
Great tips, thanks for sharing!
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This is a masterclass in a short, concise post. Pure gold, Tammy. Thanks for sharing!
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I always love your posts, Tammy Hunt, they're so helpful! Thank you so much for sharing these tips with the community.