Post-Production : Why did you stop marketing your film? by Dano Veal

Dano Veal

Why did you stop marketing your film?

Coca-Cola was established in 1886 and has been advertising for 136 years. A lot of independent filmmakers make films worth watching but it's like they give up after the first year. AVOD is the new cash cow. We ran comparisons on the films we created ads for (by inserting the trailers into the advertisement inventory) versus the ones that didn't and the films with ads received 100 times more views than those without ads.

Shadow Dragu-Mihai, Esq

It is professional to think of marketing and understand film is a business.

Emily J

Excellent point Dano Veal! People often stop thinking about marketing the moment something premieres or is released, but there are so many more opportunities available today

Sam Sokolow

Terrific insight, Dano. Thanks for sharing!

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