The industry has gone through a tremendous amount of evolution in the last few years and months even. With the release of OpenAi's ChatGPT in late November, the rest of the world is starting to realize the power and just how advanced AI is today. Many AI tools that were under the radar are getting a lot of visibility now.
This article is excellent and I strongly recommend everyone read it - paying particular attention to the section on virtual production.
https://dougshapiro.medium.com/the-four-horsemen-of-the-tv-apocalypse-14b97051544e
What area are you most excited to take advantage of?
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The article starts out with the most important changes - distribution that has changed. That really is *far, far* more important than the AI developments, which generally affect work flow. I hope no one seriously thinks will empower mediocre creators to create good work, because it really only gives superior results in the hands of superior creatives and technical people.
I thought this article was excellent and an awesome share here Gian. I thought the way he recapped and defined “disruption” was really well laid out - especially with the supply chain chart he did. I love that he brought in some data from Stephen Follows (who is one of our Stage 32 educators) in terms of labor costs for movies - that data was really eye opening. And the AI analysis was also eye opening. Real time digital production is a contender to keep costs down but I worry about the artistic side of film getting lost in translation. The AI avatars and voice dubbing in different languages blows my mind…it’s also kind of scary. So much to digest in this article that I’ll probably come back with more comments as I start to read other people’s thoughts here.
It's really interesting. I've vacillated between despair and excitement the more I read about this! With respect to the Ai and the artistic side, I think there will be two camps that use this tool. One to replace the creatives churning out AI-generated content, and the creatives use this as a tool to speed up their work and multiply their output. I think creatives and artists just get better and faster the better and faster the tools at their disposal.
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Gian Franco Don't worry. Try to have a real conversation with ChatGPT or have it actually write a story (I have done both extensively) and you see what it really is: a glorified database with a natural language interface. In truth, the experience is NOT much better than the original chatbot "Eliza" which was developed in 1964(!!!). ChatGPT and similar systems use "pattern matching" to train themselves. This means that they are good if you want to see what the real average mediocre is, but they cannot even assess outliers (which means they cannot assess the difference between excellence, garbage or run of the mill). Have one "write" a story and you will see.... just a rerun of plot and structure that is the most common and most mediocre. A toddler has less ability to write grammatically, but has more originality. Because writing and art is not about pattern-matching, it's about human viewpoint. NOW the real danger is that the systems assess outlier data as undesirable (they are not), and the volume of statements to be "truth". This is very, very bad and you easily see that the sheer volume of mainstream media statements dictate the "answers" to certain questions. The system is designed to assert that it's answers are true and reliable, but that's a programming choice in presentation, not truth or reliability. Consider what this means for the vast majority of lazy researchers and sheeple...