Here's an interesting article about how a small company like Games Workshop has managed to become more profitable than Google with its big transmedia franchise, Warhammer.
https://www.theguardian.com/lifeandstyle/2021/jul/31/how-games-workshop-...OTT & Transmedia : How a small Londond company became a big transmedia franchise by Christian Nommay
How a small Londond company became a big transmedia franchise
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Love seeing transmedia in action!
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Admittedly, I knew people in high school that were all about Warhammer. While I have very little interest in the world, I can totally see the appeal of the business model, and thus its current popularity. I think they also deserve a great big congratulatory nod for consistently serving their customer base as well. If they tried to attract outside that base, I don't think they would have been nearly so successful.