Transmedia : More evidence of the shift to Digital by Jonathan Kramer

Jonathan Kramer

More evidence of the shift to Digital

Great article that once again shows how brands are moving their spending dollars to digital along with the constant shift in audience viewing habits. It's only a matter of time until big screen will be replaced by mobile. http://goo.gl/7Ml7i8

TV's New Dilemma: Do Digital Dollars Point To a Diminished Future?
TV's New Dilemma: Do Digital Dollars Point To a Diminished Future?
by Paul Bond and Georg Szalai This story first appeared in the Dec. 11 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. "R.I.P. Network Television: 1948-2015…
Terri Viani

Good read for those of us creating content. Thanks for the share!

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