I've written a few scripts for transmedia companies that were broadcast on TV and streamed on their website. However, the company won't share viewership metrics, even with the producer. So I have no idea how my work is being received. Does anyone else run into this problem or understand why this might be? Unless the videos are uploaded to YouTube, I have no idea how my scripts perform, which is kinda frustrating. I'd understand if it was Netflix or something, which notoriously keeps metrics close to the chest. But this is a much smaller operation.
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That's interesting and confusing, especially as you said it's a small operation. How else are you going to improve the world if you don't know what's working?
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I agree with Frank Konrath, this is a shame and waste to not share with you these metrics. That said, the way some company works can be very complicated and not always logical.
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Thanks for bringing this up, HB Duran! I feel like accurate tracking is a double missed opportunity - you need empirical data to help inform decisions internally, but you are to report it to anyone else, as Frank alludes to, how are you going to communicate that victory/loss without it?
The recent news of Scarlett Johansen suing Disney is a great example of the consequences of not including transmedia language in your contracts, which is likely a bi-product of not tracking transmedia in the company's metrics.
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Karen "Kay" Ross , this conversation meshes with the conversation about how Netflix is measuring success by watch hours instead of more valuable metrics like audience growth. Maybe @HB Duran they can't give you metrics because they don't even know where to begin!
Frank Konrath Good insight there. You could be right!