Financing / Crowdfunding : Independent Crowdfunding by William Balch

I know people who have gone the Indiegogo and Kickstarter route. A friend of mine recently made goal on her kickstarter campaign, but with all the charges is still way short of the funds she needs. I didn't have the heart to tell her she asked for too little money. She should have built these expenses into her goal. But, I have other issues regarding going this route. Therefore, I have been thinking seriously about doing crowdfunding independently. My project is a documentary series which is targeted for Cable TV, VOD, DVD and other cross platforms. I have a package of offerings for donators in the works, but I have questions. Has anyone else out there done this and if so, how did you set up the bank account for it?