Has anyone ever contacted a company for product placement? How did you go about it? What techniques did you use in your negotiation pitch?
Financing / Crowdfunding : Producer by Sorina Sambula
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I have done a lot of product placement. It depends on what you are looking for. Money is almost never going to be a possibility in indie production, but there are a lot of potential contributions which can ease production budgets (for instance, on one feature I fed the crew every day on location from great restaurants who just wanted their name in the credits). Basically, it's cold calling, usually to a marketing department, and luck - depending on whether they might have overstock on something or things like that.
There are many firms that represent brands looking to provide their products in film and tv productions. Contact these product placement brand agent companies and they will read your script and suggest products. These indeed help your budget, cash is very rare unless you're Godzilla & Burger King unfortunately.
Hey Sorina! What type of content are you producing? Is it scripted or non-scripted? Sometimes that helps in where to look for sponsorship/product integration.