Saw this article in the Hollywood Reporter about how some films and tv series are getting funded these days. Thought it might be of interest. Seems brands are interested again.
https://www.hollywoodreporter.com/business/business-news/brands-hollywoo...
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Interesting thing is, it has always been about selling products for TV. I think because of the streaming channels and their approach of storytelling via series that some people were lulled into a place where they thought artisrtry was really what the streamers were selling, yes it was about subscribers too, but equally it was also about advertisers. It just seemed to not be as prevelant in those times before cable and statellite TV became the norm. As the article rightly points out, the big companies seeking first rate production for their brands seems to be the latest and newer version of the 1940' and 50's where the advertisers had showed their obvious muscle, and they started hiring celebrities to push their products. Only now, the advertisers with their deep deep pockets and power looks as if very soon their products might well be driving the selling of the star, rather than the stars driving the sell of their products. Which brings us back to the old golden rule, which is "He, She or They with the gold, makes the rule".
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Interesting shift. I think the timing is important too bringing a brand into the conversation early enough can potentially make them part of the financing strategy rather than simply a product placement opportunity later on. Curious to see how much this model grows in independent film.
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The whole point is to get people to watch and remember the ad...then to get them to take the next step and buy the product. They have the watch and remember with producers like Brian Grazer making interesting stories, it will be interesting to see if it inspires people to go and buy the product like the Budweiser beer ad with the "What's up?" guys or the croaking frogs.