Craig Pepin-Donat

Craig Pepin-Donat is a fitness expert, entrepreneur and author whose experience has spanned over three decades. During his career, Craig has operated over 500 fitness clubs around the world and helped develop some of the top fitness brands in the industry including the New York Health and Racquet Clubs, 24 Hour Fitness, dotFIT, Hard Candy Fitness and Crunch Franchise. A dynamic public speaker, motivator and educator, Craig has dedicated his life to helping people change their lives through fitness and proper nutrition. Craig has trained thousands of people within the fitness industry and has developed numerous training programs, seminars and workshops, based on his simple formula for success that have helped millions of people get on the path to living a healthier and more active lifestyle. Alarmed by the health care crisis in the United States, Pepin-Donat authored; The Big Fat Health and Fitness Lie and The People’s Guide to Health, Happiness and Longevity.

Craig is an established authority in the fitness industry and has been featured on the cover of Club Business International in November of 1992 and again in November of 1997, where he was described as the “Grand Master of multi-club management theory.” He was featured on the cover of Club Success Magazine in December, 2003 and Club Insider Magazine in May of 2007. Pepin-Donat has been interviewed for numerous feature stories and articles for print, radio and television, including Time Magazine, the New York Times, New York Magazine, Crain’s New York Business, and Entertainment News.

A lyricist, producer and performer, Craig has pushed the envelope of creative thinking to deliver his message of healthy living with funny fitness video parodies to address the very serious issues of obesity and the lack of physical activity in our society. He founded to help raise the level of awareness of the benefits of fitness and nutrition and to provide tools and resources for anyone interested in improving their health. Craig wrote, produced and performed in several music video parodies, including Eating Chocolate Bars and Train this Clown where he was described as “Weird Al Yankovic meets Joseph Pilates.” Craig is also a certified Pilates apprentice with over 300 certification hours and has held multiple national fitness certifications. Craig launched is third music video parody, Bloatis based on the original Otis video to help battle the issues related to childhood obesity. Craig is now taking his passion for music and production to a new level with original work under the stage name Notorious FIT, aka, Fitty Smalls and Mista Fitty.