In a world where assassination is fully legalized, the government partners with a young tech genius to create I’d Hit That—a Tinder-style app that lets users swipe right to place a hit on anyone they want dead. But when the app turns society into a chaotic, customer-service-driven bloodbath, its reluctant CEO—an out-of-shape, washed-up ex-SAS assassin—struggles to control the monster his son created. As he deals with influencer-sponsored kills, corporate assassinations, and customer refund requests for ‘unsatisfactory murders,’ he realizes the biggest threat to his business… is actually staying alive.

SYNOPSIS:

Murder is no longer a crime. It’s a service.

In a near-future world where assassination has been fully legalized in the UK and US, the government partners with Toby Rourke—a cocky, tech-genius billionaire—to develop I’d Hit That, a Tinder-style app that allows users to swipe right to place a hit on anyone they want dead.

Originally intended for discreet corporate espionage and sanctioned political removals, the app quickly spirals out of control, turning everyday life into a five-star-rated assassination economy. Bad restaurant service? Leave a review—or make sure they never serve again. Noisy neighbor? Council-subsidized removals available. Governments offer payment plans for those who can’t afford a hit upfront, and elite assassins now compete for customer satisfaction bonuses.

At the center of this bloodstained revolution is Nigel "Nige" Rourke, a washed-up, out-of-shape ex-SAS assassin who, by pure accident, becomes the reluctant CEO of the world’s most successful murder app. Despite being richer than Jeff Bezos, he refuses to stop taking jobs, obsessed with maintaining a five-star rating while struggling to keep up with a business model that demands efficiency, discretion, and ethical killing practices.

But as influencer-sponsored executions, government regulations, and customer refund requests for "unsatisfactory murders" threaten the app’s future, Nigel realizes that the biggest danger isn’t the law—it’s staying alive long enough to survive the world he and his son have created.

Darkly hilarious, brutally satirical, and action-packed, I’d Hit That is The Boys meets Black Mirror meets Barry—a razor-sharp critique of the gig economy, corporate greed, social media mob mentality, and just how far people will go for a five-star rating.

I’d Hit That is a fully developed and copyrighted intellectual property. All rights reserved. This concept is part of a multi-franchise portfolio designed for high-end TV, film, and gaming expansion. Unauthorized use, reproduction, or distribution of this material is strictly prohibited.