A recognized leader with expertise in the areas of content, marketing, digital development, advertising & promotions, and multicultural markets, Jenny Alonzo has worked on some of the strongest media brands, including Lifetime Television Networks, NBC, BET, NUVO, IBM, and The Wall Street Journal.
Alonzo is currently Executive Producing/Producing a slate of film and television properties. She works with investors, Hollywood writers, and producers to identify and package content for global cross-platform ecosystems. In addition to her producing responsibilities, Alonzo continues to provide confidential and strategic advisory to C-level executives at top-tier television networks and brands.
From 2012 through 2013, she served as CMO and special consultant to NUVO/FUSE’s CEO, overseeing all marketing, digital, and PR for the network, the first English-language television channel created for the modern US Latino. NUVO embarked on a groundbreaking partnership with global celebrity and entrepreneur Jennifer Lopez to develop, produce, and market content for this coveted audience; Alonzo was directly in charge of bringing the partnership to market. Alonzo also spearheaded the re-branding and re-design of NUVO, in addition to developing and implementing the network's largest go-to-market campaign in its history.
From 2009 to 2012, Alonzo was commissioned by a LATAM company to help develop a US opportunity in the media space. Between 2007 and 2009, she was a co-founder and Executive Vice President of Marketing & Communications at MIO.TV, a multimedia entertainment, communications and social networking digital lifestyle brand for bi-cultural and English-speaking Latinos. The team raised $10mm; the market downturn in late 2008 prevented the continued operations.
From 1994 through 2006, Alonzo held multiple leadership roles at Lifetime Networks, including Senior Vice President of Production, Inventory Strategies & Multicultural Initiatives. At Lifetime, she developed and managed mid-nine-figure budgets in on- and off-air media, creative, and production operations. Alonzo led a team of 70+ that supported all marketing and creative services efforts for three networks, digital platforms and multiple franchises. In her leadership capacity, Alonzo was part of the team that rebranded Lifetime Network to claim its groundbreaking positioning as Television for Women; she was also a key player in the launch of numerous franchises, plus LMN and LRW, two cable channel brand extensions. From 1989 to 1994, Alonzo held various advertising & promotion and marketing roles at NBC and WNBC.
In 2002, Alonzo served a two-year term with the FCC’s Advisory Committee on Diversity for Communications in the Digital Age; she chaired the Sub-Committee for Career Advancement. Alonzo was reappointed to another term in 2009; she chaired the PPM Task Force. Alonzo served as the first Latina Chairman of the Board for the National Association for Multi-ethnicity in Communications (NAMIC). From 2005-2008, she served on the Advisory Council for Premiere Automotive Group (PAG), the luxury marquee for the Ford Motor Company, representing Aston Martin, Land Rover, Jaguar, and Volvo. Alonzo is currently a member of St. John’s University’s Advisory Board for the College of Professional Studies, serves on the National Board for the Girl Scouts of the USA, and co-chairs The Nielsen Company’s Latino Advisory Council.
Alonzo has been featured as a Broadcasting & Cable Fifth Estater, in The New York Times, Diversity Inc., Black Enterprise, and Hispanic Business. She is considered a subject-matter expert in content development and marketing to the growing super-consumer – the ethnic and multicultural audience. Alonzo’s been the recipient of numerous awards including PROMAX/BDA for creative excellence in show packaging, image, and branding campaigns. In 2006, she was named one of the Top 100 Most Influential Hispanics by Hispanic Business magazine. In 2004, Alonzo received the distinction of being ranked No. 13 on CableFAX Magazine’s CableFAX 100 list. In the same year, she was honored by Multichannel News as a Wonder Woman at their annual awards event. In 2003, Alonzo was named a Latinas Destacadas del 2003 (Outstanding Latinas 2003) by El Diario/ LaPrensa.