How to Find the Right Sales Agent + A Deal Terms Sheet Walkthrough

Hosted by Daisy Hamilton

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Daisy Hamilton

Webinar hosted by: Daisy Hamilton

SVP of Acquisitions at TriCoast Worldwide

Daisy Hamilton is the SVP of Acquisitions for TriCoast Worldwide where she has acquired over 100 packages and titles. TriCoast is run by Strathford Hamilton and is a full service media company committed to acquire, develop, produce, market and distribute audio-visual content. Hamilton also founded Rock Salt Releasing as a boutique production company and US distribution outfit. Rock Salt Releasing follows a 50/50 gender parity on all the films it invests in, acquires, or distributes. Daisy co-founded a new AVOD platform called Dark Matter TV, focusing on curating libraries of sci-fi and elevated genre films and series. She has acquired over 600 hours of content for Dark Matter TV, the app is available to download across all platforms in the USA. Daisy’s Producing & EP Credits Include: Vice:Versa Presents CHYNA, Ivan Sen’s LOVELAND with Hugo Weaving & Ryan Kwanten, HICKOK with Luke Hemsworth & Bruce Dern and SMITTY, with Mira Sorvino & Peter Fonda. Full Bio »

Webinar Summary

If you are a writer, filmmaker, digital content creator, or producer, it's important to not only understand the role of a sales agent, but how to find, vet and hire the right one. This is a vital, yet extremely overlooked aspect that could make or break the viewership and profitability of your film or project.

In this challenging and competitive world of film and digital content finding the right sales agent is key. Understandably, many creatives, producers and digital content creators find venturing into the world of sales agents to be daunting. But it doesn't need to be!

There are few who know the world of sales agents better than Daisy Hamilton, the SVP of Acquisitions for TriCoast Worldwide who has been involved in acquiring over 100 packages and titles. In this exclusive Stage 32 Webinar, Daisy will give you all the tools to navigate the minefield of sales agents.

Just some of the questions Daisy will be answering include:

What does a sales agent actually do? Where do I go to find a sales agent? How do I know if a sales agent is reputable? What sales (pre-sales, theatrical, TV, Streaming, AVOD) can I expect from a Sales Agent? How can I navigate deal terms. What does a deal terms sheet look like? What is actually selling right now?

Let Daisy demystify the world of sales agents and help you protect the films, shows, and projects you worked so hard to conceive and create by getting your work seen and by increasing your likelihood of profitability!


PLUS! Daisy will walk you through a Deal Terms Sheet so you know what to look for in your own deal!

What You'll Learn

  • What do Sales Agents Actually Do?
    • The relationship between filmmaker, sales agent, and distributors
    • Shopping your film
    • Negotiating the deal
    • Chasing money
  • How & When to Find the Right Sales Agent for Your Project
    • Researching on IMDBPro
    • Red flags to watch out for
    • When/How to approach
    • Knowing your tier
  • Approaching Sales Agents
    • Finding contact information
    • The best way to connect or reach out
    • What you should and shouldn't be sending to sales agents
  • What Sales Can You Expect
    • Pre-sales
    • Theatrical
    • TV
    • Streaming
    • AVOD
  • Navigating Deal Terms
    • A walk through of a deal terms sheet
    • The most important aspects to look at
  • A Look at What's Actually Selling Right Now
    • Genres that do and don’t sell internationally
    • Genres in different countries
    • Expectations vs. estimates vs. reality
    • Upfront MG’s vs. Flat deals vs. Rev Share
  • Q&A with Daisy


About Your Instructor

Daisy Hamilton is the SVP of Acquisitions for TriCoast Worldwide where she has acquired over 100 packages and titles. TriCoast is run by Strathford Hamilton and is a full service media company committed to acquire, develop, produce, market and distribute audio-visual content. Hamilton also founded Rock Salt Releasing as a boutique production company and US distribution outfit. Rock Salt Releasing follows a 50/50 gender parity on all the films it invests in, acquires, or distributes.

Daisy co-founded a new AVOD platform called Dark Matter TV, focusing on curating libraries of sci-fi and elevated genre films and series. She has acquired over 600 hours of content for Dark Matter TV, the app is available to download across all platforms in the USA.

Daisy’s Producing & EP Credits Include: Vice:Versa Presents CHYNA, Ivan Sen’s LOVELAND with Hugo Weaving & Ryan Kwanten, HICKOK with Luke Hemsworth & Bruce Dern and SMITTY, with Mira Sorvino & Peter Fonda.


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