Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market. As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot." Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers, which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon. She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach. She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development. An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans. Full Bio »
Have you ever been to these industry events?
Film: The Cannes Film Market, The American Film Market, The European Film Market
TV: MIPCOM, NATPE, Real Screen
This Stage 32 Next Level Webinar, How to Work the Film & TV Markets is taught by former IFTA liaison for the American Film Market, Heather Hale. In this jam-packed webinar Heather takes independent filmmakers, television and digital content creators on an online tour of the circulatory system of the global media landscape. She is breaking down the entertainment industry’s trade show circuit – where content is bought and sold around the world, year after year.
Heather demystifies these markets, makes them less intimidating, less confusing and less overwhelming. She shows you how to strategize and navigate these events, making them far more accessible, productive – and fun! She contextualizes her state-of-the-art, from-the-trenches insights into immediately implementable practical advice if you’re hitting the markets, and even if you're not.
This webinar highlights the most significant annual entertainment industry events around the world, dossiers all the players you will run into. You will learn how to best work with them before, during and after the market. She reveals the elements that establish the market value and predict profitability of entertainment properties – and how you can raise the bar for your own projects to be more successful.
You will walk away knowing how to make the most of your investments of finite funds, time and creative energy attending markets. Take the step to optimize your odds for success in this mainstream, business-to-business market ecosystem!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
“Heather is so personal in her webinars, it feels like she is right there in the room with you. Her solutions are first rate. I spent 30+ years in high concept marketing, cause related public relations and merchandising – and raised over $100 million - and she REALLY knows this business! And talk about keeping your promises - and then some! I got my promised one sheet review within a few hours! Tony Staffieri, Screenwriter
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
Learn directly from Heather Hale, an Independent Film and Television Producer, Director and Screenwriter! The entertainment industry is changing dramatically all over the globe. Now, more than ever, there are major opportunities for people who work behind the scenes on set on all types of crew positions. Below-the-line positions are crucial to the success of any film or television. This includes everything from camera operators to gaffers, craft services to costume designers, composers to editors, production assistants to script supervisors – and everything in between! No matter where you live or where you are at in your career, this webinar will help you strategize how to find the best opportunities and points of entry for you to break into the crew business; shift horizontally into new locales or formats; or move up laterally into the higher echelons of professional caliber, marquis value and budgets. Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get hired. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the hiring – and trace any connections you might have to the decision makers or key players. Learn how to identify, research and prioritize a finely honed hit list of Producers Line Producers, Department Heads, Directors and Below-the-Line Agents who might be accessible to you. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, resume and interview skills they would most likely respond to. Learn the key words you should be using in your profiles in the online communities that might be worth your time. Below-the-line team members are the lifeblood of any production and an exciting way to work in film and television. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting hired - again and again!
Learn directly from Heather Hale, an NBC Universal-approved independent film and television producer, director and screenwriter with over 50 hours of award winning television and feature films! Actors are the essential spark to any film or television production. But before you can NAIL that audition or BOOK that role, you have to find out about the opportunities and prepare to make your own luck. Working Film and TV Director/Producer, Heather Hale uses in-the-trenches humor, candor and real world examples to illuminate the many ways of making your acting dreams come true. Don’t sit around and wait to be discovered – produce your own career! Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get those gigs. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the auditions – and trace any connections you might have to the decision makers or key players to get in the right rooms – the right way – and ready to give it your all. Learn how to identify, research and prioritize a finely honed hit list of Casting Directors, Directors, Producers, Agents and Managers who are in a position to cast. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, headshot, resume, website and auditioning skills they’ll most likely respond to.
Learn directly from Heather Hale, an Independent Film and Television Director, Screenwriter and Producer! In this exclusive 90 minute Next Level Webinar, Heather will teach you how to identify your most efficient points of entry into the business and ways to step up into the big leagues, specifically where to focus your networking and marketing energies. Heather will inspire you to think more strategically and act more provocatively when it comes to your work and your career. Discover not only how to brainstorm, but how to identify and research a finely honed short hit list of agents and managers truly appropriate to the type of material you write. Find your unique voice, where you’re at in your career and where you want to be. Heather will also help you identify marquis-value actors truly appropriate for your roles and directors bankable in your genre or budget range. Learn various empowered approaches to get on their radars and get your literary assets in gear! This is an all inclusive webinar for screenwriters designed to help you stop wasting time and make the proper connections and contacts that will get your work in the right, targeted hands and improve your odds of success.
Learn directly from Heather Hale, Independent Film and TV Producer and Director who is vetted to pitch projects to NBC Universal and whose 50 hours of television have won Emmys, Tellys and Ace Awards as well as "Best New Series Pilot"! Our industry has changed dramatically - and it continues to evolve. This webinar will help you strategize how to find the best points of entry for your projects in the overlapping but distinct media marketplaces. Learn time-proven techniques and new resources to proactively brainstorm the right attachments and elements for your project. Learn how to identify, research and prioritize a finely honed hit list of marquis-value actors appropriate for not only the roles – but your budget and genre; bankable, "gettable" directors that will do justice to your project's sensibilities; legitimate financiers and distributors proficient in your niche and the brands that are eager to hit your target demographics. Figure out how to track them all down, strategize the best approaches to get on their radars and develop the kind of materials and pitches they will most likely respond to. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting a project up onto the big (or little) screen.
Pre-production is the most important time for filmmakers. How you plan and the crucial decisions you make will determine the success of your production and ultimately, your film. No matter what experience level you are at, pre-production can quickly become an overwhelming process. To make the most of this valuable time to prep you'll want to take it step by step to ensure no loose ends come back to derail you while you're on set. Whether you're filming a project for $1 million or a $1,000, pre-production is the foundation to make sure your production goes smoothly. If you're making a digital series, as short or a feature length film it's imperative that you have a clear understanding of your cast and crew and their roles. You need to understand the key hires you need and the obstacles you may face as a filmmaker before you you can ever put together your call sheet for day one. Rachel Crouch will use her experience as the Director of Development from Cold Iron Pictures to help ensure your pre-production process runs smoothly. Rachel has worked on $1M+ films such as Swiss Army Man, The Diary of a Teenage Girl, Don't Think Twice, Time out of Mind, I Do...Until I Don't (among many more!), and in her off time has produced a digital series in the $1k+ range. Through each of these project Rachel has learned the highs and lows filmmakers face during pre-production. Rachel will help you define your film's budget range and go over pros and cons, as well as similarities and differences in a $1M+ production and a $1K production. You will learn the key department heads to hire, how to meet with them to ensure your budget, shooting days, schedule and casting go smoothly. You'll know what to do for your location scout and how to put all the pieces together and avoid any obstacles. You'll get the all important list of resources to help you through pre-production and a checklist to make sure that you've thought through everything. And, as a bonus, Rachel will take you behind the scenes of pre-production on Swiss Army Man, Don't Think Twice and the digital series she produced to give you a real life look at how, with the right planning, these projects got started on the right foot. This is the ultimate guide for you to plan your pre-production, no matter your budget! "Rachel is so knowledgable and approachable about pre-production. You can tell she's seen it all on her productions. The checklists and resources are extremely helpful. Thanks for sharing your experiences with us Rachel!" -Tony P.
For most writers and directors, securing representation represents a huge step forward in legitimizing the pursuit of their dreams. The right rep can help you make a living doing what you love - whether it's seeing actors speak your words on screen or managing a cast and crew and yelling "Action!" on set. It's a step that can get you one step closer to quitting your day job and concentrating on your creative career full time. Finding the right manager and/or agent will help you give you a member of your team responsible for helping you develop your creative voice or your distinguished eye, get you in the right doors to connect with the right opportunities, and to help you begin to get paid for your talent and effort. So, how and where do you find the right managers and agents? And, what makes you stand out among the thousands of creatives reaching out and vying for the attention of these representatives on a daily basis? For starters, there are many questions you need to ask yourself to make sure that you're prepared to be representation ready. Further, beyond putting the work into your craft, you need to do your research to assure you have the right knowledge to give you the best shot to stand out in an effort to secure a rep meeting. There's much work that needs to go into being a professional creative before you get your foot in the door. And, once you bust that door open and get the attention of a quality rep, there's an art to making sure that you are asking the right questions to assure that this rep is right for you and your career so that you can start working and keep working. Antonio D'Intinio is one of the hardest working managers in the industry that represents screenwriters and directors at Circle of Confusion. He began his career at the agency APA before joining Jeremy Platt at Plattform, where you helped manage Plattform's first look deal with Amazon Studios. Antonio’s clients work across film and television, selling shows to Apple, Universal TV, eOne among others and their films have been recognized by numerous organizations and festivals including The Nicholl Fellowship, Cannes, Sundance and SXSW. He strives for excellence in his clients, and that is mutually reciprocated making it a successful client-manager relationship. Antonio will teach you the best strategies to obtain representation as a screenwriter or director. You will learn what you need before you approach representation, how best to reach out to representation and most importantly what to do once you’ve obtained representation. Antonio will get down in the weeds to teach you what you must look for in terms of communication from your rep. What questions to ask to make sure you're making the right decision. What expectations your rep will likely put on you from time management to deadlines to the ability to receive and apply notes. You will learn how to achieve the ultimate goal with your rep, mutual respect and expectations. Antonio will demystify the representation landscape and give you the tools to have the confidence to approach potential reps with a clear understanding of what you're looking for, while understanding fully what they want in a client. No matter what stage of your career you're in - whether you're unrepped or looking to change representation - you will benefit from the INSIDER INSIGHTS Antionio shares in this exclusive Stage 32 Next Level webinar! "Antonio really took us behind the curtain with a no B.S. approach. A straight shooter that tells it like it is. Eyes wide open for me now." -Michael K. My goal was always to be repped. And I got my wish. And it went terrible. We weren't on the same page. I didn't know what to do. After watching Antonio's presentation, my last rep and I parted ways and I was able to secure a new manager. The change has been night and day. We work together for a common goal. Thank you, Antonio! - Steven L.