How to Work the Film & TV Markets

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Hosted by Heather Hale

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Heather Hale

Webinar hosted by: Heather Hale

Independent Film and Television Producer, Director, Screenwriter and Author

About Your Instructor, Heather Hale: Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market. As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot."  Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers, which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon. She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach. She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development. An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans. Full Bio »

Have you ever been to these industry events?

Film: The Cannes Film Market, The American Film Market, The European Film Market

TV: MIPCOM, NATPE, Real Screen

  • What do you really know about these events?
  • Do you know how projects really get bought, sold and funded?
  • Do you know how to work these markets? Strategically?
  • Do you know how to best position and pitch your projects to the industry - to move your career forward?

This Stage 32 Next Level Webinar, How to Work the Film & TV Markets is taught by former IFTA liaison for the American Film Market, Heather Hale. In this jam-packed webinar Heather takes independent filmmakers, television and digital content creators on an online tour of the circulatory system of the global media landscape. She is breaking down the entertainment industry’s trade show circuit – where content is bought and sold around the world, year after year.

Heather demystifies these markets, makes them less intimidating, less confusing and less overwhelming. She shows you how to strategize and navigate these events, making them far more accessible, productive – and fun! She contextualizes her state-of-the-art, from-the-trenches insights into immediately implementable practical advice if you’re hitting the markets, and even if you're not.

This webinar highlights the most significant annual entertainment industry events around the world, dossiers all the players you will run into. You will learn how to best work with them before, during and after the market. She reveals the elements that establish the market value and predict profitability of entertainment properties – and how you can raise the bar for your own projects to be more successful.

You will walk away knowing how to make the most of your investments of finite funds, time and creative energy attending markets. Take the step to optimize your odds for success in this mainstream, business-to-business market ecosystem!

Testimonials (click tab above for plenty more!)

“Heather is so personal in her webinars, it feels like she is right there in the room with you. Her solutions are first rate. I spent 30+ years in high concept marketing, cause related public relations and merchandising – and raised over $100 million - and she REALLY knows this business! And talk about keeping your promises - and then some! I got my promised one sheet review within a few hours! Tony Staffieri, Screenwriter

"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures


What You'll Learn:

  • Understand how entertainment content and properties (film, television, web series, etc.) are developed, monetized, produced and promoted around the world.
  • Gain perspective on how the Annual Calendar of Events impacts workloads, budgets and attention spans – and what the best timing might be for your pitches and releases.
  • Which film, TV and digital events are the most significant – and why.
  • How the annual cycle of awards shows impacts the next generation of content.
  • Discover the co-production markets that offer financing and development support to emerging independent producers.
  • Learn the difference between a market and a festival.
    • Which festivals have market-like elements?
    • How to work them differently.
  • Understand "Who’s Who" at all these events,  why they are each there, and how can you best network with them.
  • Hot tips on how to prepare for, execute and follow up on these prime opportunities.
  • Real world examples of excellent key art, pitch packages and investor proposals.
  • An empowered approach to networking to help you get on the right people’s radars, get noticed and gain momentum.
  • How to research who’s doing what, when, where and how.
  • Time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be.
  • How to identify, research and prioritize a finely honed hit list of prospective financiers, distributors, and/or co-production partners.
  • How to trace any connections you might have to key decision makers.
  • How to get the right players in the right rooms – the right way.
  • How to track your prospects down, strategize the best approaches to communicate with them and what elements they’ll most likely respond to.
  • Learn how to produce your own career!
  • Live Q&A with Heather! Bring your questions!

About Your Instructor:

About Your Instructor, Heather Hale:

Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market.

As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot."  Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers, which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon.

She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach.

She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development.

An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans.


Frequently Asked Questions:

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 


Testimonials:

“Heather is so personal in her webinars, it feels like she is right there in the room with you. Her solutions are first rate. I spent 30+ years in high concept marketing, cause related public relations and merchandising – and raised over $100 million - and she REALLY knows this business! And talk about keeping your promises - and then some! I got my promised one sheet review within a few hours! Tony Staffieri, Screenwriter

"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street

"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)

"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)

"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer

"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema

"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor

"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright

"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • Entertaining while also conveying a vast amount of insider info and a terrific overview of how to work the Film and TV markets. Hale is a total insider but that doesn't ' mean she's unwilling to share her hard won wisdom. Clever tips to help you traverse some of the most difficult terrain in the business of film makes it feel possible to get to Cannes or NATPE and have a good idea what is going on. Always accessible and generous through her website and in person Hale delivers top notch insights and stats with wit and style. Thanks STAGE 32, more of this level webinar please!

Other education that may be of interest to you:

PowerNetworking for Actors

Learn directly from Heather Hale, an NBC Universal-approved independent film and television producer, director and screenwriter with over 50 hours of award winning television and feature films!  Actors are the essential spark to any film or television production. But before you can NAIL that audition or BOOK that role, you have to find out about the opportunities and prepare to make your own luck. Working Film and TV Director/Producer, Heather Hale uses in-the-trenches humor, candor and real world examples to illuminate the many ways of making your acting dreams come true. Don’t sit around and wait to be discovered – produce your own career! Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get those gigs. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the auditions – and trace any connections you might have to the decision makers or key players to get in the right rooms – the right way – and ready to give it your all. Learn how to identify, research and prioritize a finely honed hit list of Casting Directors, Directors, Producers, Agents and Managers who are in a position to cast. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, headshot, resume, website and auditioning skills they’ll most likely respond to. Testimonials "The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema

PowerNetworking For Screenwriters

Learn directly from Heather Hale, an Independent Film and Television Director, Screenwriter and Producer! In this exclusive 90 minute Next Level Webinar, Heather will teach you how to identify your most efficient points of entry into the business and ways to step up into the big leagues, specifically where to focus your networking and marketing energies. Heather will inspire you to think more strategically and act more provocatively when it comes to your work and your career. Discover not only how to brainstorm, but how to identify and research a finely honed short hit list of agents and managers truly appropriate to the type of material you write. Find your unique voice, where you’re at in your career and where you want to be. Heather will also help you identify marquis-value actors truly appropriate for your roles and directors bankable in your genre or budget range. Learn various empowered approaches to get on their radars and get your literary assets in gear! This is an all inclusive webinar for screenwriters designed to help you stop wasting time and make the proper connections and contacts that will get your work in the right, targeted hands and improve your odds of success.

PowerNetworking for Film and Television Producers

Learn directly from Heather Hale, an Independent Film and Television Director, Screenwriter and Producer! Our industry has changed dramatically - and it continues to evolve. This webinar will help you strategize how to find the best points of entry for your projects in the overlapping but distinct media marketplaces. Learn time-proven techniques and new resources to proactively brainstorm the right attachments and elements for your project. Learn how to identify, research and prioritize a finely honed hit list of marquis-value actors appropriate for not only the roles – but your budget and genre; bankable, "gettable" directors that will do justice to your project's sensibilities; legitimate financiers and distributors proficient in your niche and the brands that are eager to hit your target demographics. Figure out how to track them all down, strategize the best approaches to get on their radars and develop the kind of materials and pitches they will most likely respond to. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting a project up onto the big (or little) screen.

PowerNetworking for Film and TV Crew

Learn directly from Heather Hale, an Independent Film and Television Producer, Director and Screenwriter! The entertainment industry is changing dramatically all over the globe. Now, more than ever, there are major opportunities for people who work behind the scenes on set on all types of crew positions. Below-the-line positions are crucial to the success of any film or television. This includes everything from camera operators to gaffers, craft services to costume designers, composers to editors, production assistants to script supervisors – and everything in between! No matter where you live or where you are at in your career, this webinar will help you strategize how to find the best opportunities and points of entry for you to break into the crew business; shift horizontally into new locales or formats; or move up laterally into the higher echelons of professional caliber, marquis value and budgets. Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get hired. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the hiring – and trace any connections you might have to the decision makers or key players. Learn how to identify, research and prioritize a finely honed hit list of Producers Line Producers, Department Heads, Directors and Below-the-Line Agents who might be accessible to you. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, resume and interview skills they would most likely respond to. Learn the key words you should be using in your profiles in the online communities that might be worth your time. Below-the-line team members are the lifeblood of any production and an exciting way to work in film and television. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting hired - again and again!  Testimonials: "Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers) "If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl) "Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer

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Writing, Directing & Distributing Your Short Film

Part 1 - Writing, Budgeting & Pre-Production How to write an effective short script The brainstorming process Utilizing real life experiences, what are memorable moments in your life that stick out to you? Moments in a friend’s life? Creating characters: What topics do you uniquely understand? What jobs have you held? What did your parents do for a living? Where did you grow up? Writing in proper format What is the difference between writing “is working” and “works” in a screenplay and why does verbiage matter when writing action? Should I put my WGA and copyright notices on the title page? The business of making a short film What do I need to do to protect myself? Creating an LLC and lawyering up for the right reasons. How much is this really going to cost? Evaluating SAG Short Film Agreements, cost of renting equipment, everything from lighting to locations, and looking forward to release and distributions, what are the costs beyond the actual production of a film? Logistically, how will I be able to execute all the elements? How do I handle room and board for out of town talent? Is there a local film commission I can work with, and if so, what exactly is their role in helping me execute my vision? Part 2 - Directing, Marketing & Distributing Your Film Preparing to direct and the production process What do I need to do before I get to set? What is the purpose of having location walkthroughs? When and how to I make the shot list and how many shots do I really need? How do I make my vision clear to crewmembers while still being collaborative in the process? How do I work with an actor for the first time? How much say should they have in the script and changing the character? Should I allow an actor to change my lines? How do I follow their emotional journey over the course of shooting a film that is totally out of order so it makes sense in the final product? When problems arise on set, how do I respond? What are best practices to maintaining authority without creating conflict? How do I ensure that everyone is getting the proper attention they need so I can avoid problems? What happens if I find out we didn’t shoot something we needed? How do I work with footage or sound that didn’t come out the way I expected? How long should my final product be so I can be successful at film festivals? Marketing your film What can I do to promote my film before we ever start filming? When is the appropriate time to start promoting? What kind of promotion looks and feels professional versus amateur? Is there such a thing as oversharing information on social networks? During production, how can I use my cast and crew to promote the project? What parameters should I set to not give away plot points? What is the role of a still photographer on set and how can I leverage the still photographer for publicity? How do I reach out to press outlets to promote my film? How do I find out what press outlets are the right ones for my film, and how do I even get a journalist interested in covering it? What makes an effective versus ineffective pitch letter? Releasing your film What makes an effective trailer? How can I best prepare and present the trailer and still photos for promotional purposes? Should I create a Facebook page for my film and a website and a Twitter and an Instagram, etc.? How do I get into Sundance? If I don’t get into Sundance, is my career finished? There are entirely too many film festivals, how do I begin to figure out which ones are good and which ones are bad? What are effective ways of meeting, then following up, with producers and gatekeepers that I meet at these events? What kind of communication does an executive find annoying? Should I sell my film or give it away for free? If I give it away for free, how will I be able to pay myself back? How do I quantify if my film was a success? How do I use the short film to get myself ready for my next project? What if the film didn’t come out the way I wanted, am I completely done as a filmmaker? How do I use the lessons I learned to make my next project better? Now that I’ve made my first short film and loved it, how do I make this my full time job and become a professional filmmaker?

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