How to Work the Film & TV Markets
Start Learning
Satisfaction Rate:
Webinar hosted by: Heather Hale
Independent Film and Television Producer, Director, Screenwriter and Author
Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market. As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot." Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers, which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon. She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach. She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development. An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans. Full Bio »
Webinar Summary
Have you ever been to these industry events?
Film: The Cannes Film Market, The American Film Market, The European Film Market
TV: MIPCOM, NATPE, Real Screen
- What do you really know about these events?
- Do you know how projects really get bought, sold and funded?
- Do you know how to work these markets? Strategically?
- Do you know how to best position and pitch your projects to the industry - to move your career forward?
This Stage 32 Next Level Webinar, How to Work the Film & TV Markets is taught by former IFTA liaison for the American Film Market, Heather Hale. In this jam-packed webinar Heather takes independent filmmakers, television and digital content creators on an online tour of the circulatory system of the global media landscape. She is breaking down the entertainment industry’s trade show circuit – where content is bought and sold around the world, year after year.
Heather demystifies these markets, makes them less intimidating, less confusing and less overwhelming. She shows you how to strategize and navigate these events, making them far more accessible, productive – and fun! She contextualizes her state-of-the-art, from-the-trenches insights into immediately implementable practical advice if you’re hitting the markets, and even if you're not.
This webinar highlights the most significant annual entertainment industry events around the world, dossiers all the players you will run into. You will learn how to best work with them before, during and after the market. She reveals the elements that establish the market value and predict profitability of entertainment properties – and how you can raise the bar for your own projects to be more successful.
You will walk away knowing how to make the most of your investments of finite funds, time and creative energy attending markets. Take the step to optimize your odds for success in this mainstream, business-to-business market ecosystem!
What You'll Learn
- Understand how entertainment content and properties (film, television, web series, etc.) are developed, monetized, produced and promoted around the world.
- Gain perspective on how the Annual Calendar of Events impacts workloads, budgets and attention spans – and what the best timing might be for your pitches and releases.
- Which film, TV and digital events are the most significant – and why.
- How the annual cycle of awards shows impacts the next generation of content.
- Discover the co-production markets that offer financing and development support to emerging independent producers.
- Learn the difference between a market and a festival.
- Which festivals have market-like elements?
- How to work them differently.
- Understand "Who’s Who" at all these events, why they are each there, and how can you best network with them.
- Hot tips on how to prepare for, execute and follow up on these prime opportunities.
- Real world examples of excellent key art, pitch packages and investor proposals.
- An empowered approach to networking to help you get on the right people’s radars, get noticed and gain momentum.
- How to research who’s doing what, when, where and how.
- Time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be.
- How to identify, research and prioritize a finely honed hit list of prospective financiers, distributors, and/or co-production partners.
- How to trace any connections you might have to key decision makers.
- How to get the right players in the right rooms – the right way.
- How to track your prospects down, strategize the best approaches to communicate with them and what elements they’ll most likely respond to.
- Learn how to produce your own career!
- Live Q&A with Heather! Bring your questions!
About Your Instructor
Heather Hale
FAQs
Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.
If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.
Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.
YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN
If You Already Have a Stage 32 Profile:
- Log into your Stage 32 profile
- Click "Settings" in the top right-hand corner (gear icon)
- Click "Purchase History"
- Choose this webinar and click the link to view
- Go to www.stage32.com
- Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
- Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
- Click "Purchase History"
- Choose this webinar and click the link to view
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.
Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.
Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.
Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.
Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.
Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.
If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.
Testimonials
“Heather is so personal in her webinars, it feels like she is right there in the room with you. Her solutions are first rate. I spent 30+ years in high concept marketing, cause related public relations and merchandising – and raised over $100 million - and she REALLY knows this business! And talk about keeping your promises - and then some! I got my promised one sheet review within a few hours! Tony Staffieri, Screenwriter
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
Relevant Tags
Share with friends:
Questions?
Reviews Average Rating: 3.5 out of 5
-
Gabrielle Kelly Entertaining while also conveying a vast amount of insider info and a terrific overview of how to work the Film and TV markets. Hale is a total insider but that doesn't ' mean she's unwilling to share her hard won wisdom. Clever tips to help you traverse some of the most difficult terrain in the business of film makes it feel possible to get to Cannes or NATPE and have a good idea what is going on. Always accessible and generous through her website and in person Hale delivers top notch insights and stats with wit and style. Thanks STAGE 32, more of this level webinar please!
Other education that may be of interest to you:
PowerNetworking For Screenwriters
Learn directly from Heather Hale, an Independent Film and Television Director, Screenwriter and Producer! In this exclusive 90 minute Next Level Webinar, Heather will teach you how to identify your most efficient points of entry into the business and ways to step up into the big leagues, specifically where to focus your networking and marketing energies. Heather will inspire you to think more strategically and act more provocatively when it comes to your work and your career. Discover not only how to brainstorm, but how to identify and research a finely honed short hit list of agents and managers truly appropriate to the type of material you write. Find your unique voice, where you’re at in your career and where you want to be. Heather will also help you identify marquis-value actors truly appropriate for your roles and directors bankable in your genre or budget range. Learn various empowered approaches to get on their radars and get your literary assets in gear! This is an all inclusive webinar for screenwriters designed to help you stop wasting time and make the proper connections and contacts that will get your work in the right, targeted hands and improve your odds of success. PRAISE FOR HEATHER'S TEACHINGS: "Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers) "If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl) "Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer "The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema "We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor "Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright "Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch
PowerNetworking for Film and TV Crew
Learn directly from Heather Hale, an Independent Film and Television Producer, Director and Screenwriter! The entertainment industry is changing dramatically all over the globe. Now, more than ever, there are major opportunities for people who work behind the scenes on set on all types of crew positions. Below-the-line positions are crucial to the success of any film or television. This includes everything from camera operators to gaffers, craft services to costume designers, composers to editors, production assistants to script supervisors – and everything in between! No matter where you live or where you are at in your career, this webinar will help you strategize how to find the best opportunities and points of entry for you to break into the crew business; shift horizontally into new locales or formats; or move up laterally into the higher echelons of professional caliber, marquis value and budgets. Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get hired. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the hiring – and trace any connections you might have to the decision makers or key players. Learn how to identify, research and prioritize a finely honed hit list of Producers Line Producers, Department Heads, Directors and Below-the-Line Agents who might be accessible to you. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, resume and interview skills they would most likely respond to. Learn the key words you should be using in your profiles in the online communities that might be worth your time. Below-the-line team members are the lifeblood of any production and an exciting way to work in film and television. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting hired - again and again! PRAISE FOR HEATHER'S TEACHINGS: "Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers) "If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl) "Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer "The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema "We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor "Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright "Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
PowerNetworking for Film and Television Producers
Learn directly from Heather Hale, Independent Film and TV Producer and Director who is vetted to pitch projects to NBC Universal and whose 50 hours of television have won Emmys, Tellys and Ace Awards as well as "Best New Series Pilot"! Our industry has changed dramatically - and it continues to evolve. This webinar will help you strategize how to find the best points of entry for your projects in the overlapping but distinct media marketplaces. Learn time-proven techniques and new resources to proactively brainstorm the right attachments and elements for your project. Learn how to identify, research and prioritize a finely honed hit list of marquis-value actors appropriate for not only the roles – but your budget and genre; bankable, "gettable" directors that will do justice to your project's sensibilities; legitimate financiers and distributors proficient in your niche and the brands that are eager to hit your target demographics. Figure out how to track them all down, strategize the best approaches to get on their radars and develop the kind of materials and pitches they will most likely respond to. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting a project up onto the big (or little) screen. PRAISE FOR HEATHER'S TEACHINGS: "Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers) "If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl) "Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer "The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema "We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor "Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright "Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch
PowerNetworking for Actors
Learn directly from Heather Hale, an NBC Universal-approved independent film and television producer, director and screenwriter with over 50 hours of award winning television and feature films! Actors are the essential spark to any film or television production. But before you can NAIL that audition or BOOK that role, you have to find out about the opportunities and prepare to make your own luck. Working Film and TV Director/Producer, Heather Hale uses in-the-trenches humor, candor and real world examples to illuminate the many ways of making your acting dreams come true. Don’t sit around and wait to be discovered – produce your own career! Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get those gigs. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the auditions – and trace any connections you might have to the decision makers or key players to get in the right rooms – the right way – and ready to give it your all. Learn how to identify, research and prioritize a finely honed hit list of Casting Directors, Directors, Producers, Agents and Managers who are in a position to cast. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, headshot, resume, website and auditioning skills they’ll most likely respond to. PRAISE FOR HEATHER'S TEACHINGS: "Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street "It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers) "If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl) "Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer "The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema "We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor "Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright "Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
A World of Opportunities - Navigating the International Film & TV Marketplace to Further Your Projects and Career
Let's get one thing out of the way immediately: It's not just Hollywood anymore. Actually, let's take it one step further, it's not just the United States either. If you're a filmmaker, screenwriter or producer seeking to sell and/or distribute your content, looking to work on a consistent basis and, hopeful in building a long lasting career in the industry, you must be paying attention to what's happening around the world. The international entertainment industry now contributes to over 70% of the theatrical releases and box office receipts across the globe. And many estimate that number will grow over the coming years. But it's not just film that has seen this global expansion, television and digital content has exploded outside of the U.S. as well. Not to mention, many of the streaming platforms are now looking for film, television and other short form content that will play with a U.S. audience, but will be especially popular in specific regions overseas. So where do you begin to look where others aren't, expand your prospects and give yourself a competitive advantage? Well, right here, of course! For many, navigating the international market presents a black hole. Where can one find producers, financiers, representatives and development execs who serve these markets? How do you know what the trends are and how you may best serve them? How do you know the mandates of streamers, distributors and sales agents? Do you have a story already in hand that can be tweaked to serve an international audience? You may be surprised. We could fill 20 paragraphs with what Alexia Melocchi has achieved in her 25 year career in the entertainment business. Alexia is an accomplished entertainment industry professional with a long proven track record of success within both the domestic and international arenas. A vital contributor to the LITTLE STUDIO FILMS brand, Alexia Melocchi's expertise and footing in the entertainment industry began in the international marketplace, as both a sales agent and buyer’s representative for eleven territories, giving her diverse exposure to all types of films and functions in the entertainment industry. As a consultant she currently uses her professional relationships and expertise by providing screenplay development, packaging films, securing co- productions and arranging for US and international distribution for her clients. A regular participant at most major film and television markets as well as festivals around the world, Alexia Melocchi still pursues international acquisitions and uses a global film marketing approach for the projects of her clients as well as the films she has and is producing under the Little Studio Films banner. During her tenure as a sales agent she sold more than 50 movies to profit on behalf of her producer clients, and acquired more than 100 major studio and independent films on behalf of the Distributors she has ongoing relationships with in Italy, Greece, Latin America, Spain, France, Germany, Japan and Scandinavia. She recently handled territorial sales for Unstaged, the Duran Duran live concert film directed by David Lynch, the Italian American film American Fango directed by Gabriele Altobelli and the Australian feature Bathing Frankie directed by Owen Elliott. Alexia will teach you everything you need to know about the international marketplace and how to use your English speaking talents to get paid as a director, writer or author by international companies. She will give you an overview of the global film business including trends and how to tell global stories for a global audience. She will take away the fear and anxiety and the time suck of figuring out how to find, meet and engage international producers and financiers. She will explain the film markets and explain which ones to attend and which to skip. She will teach you the proper cultural etiquette when dealing with international decision makers. Of monumental importance, she will show you how to pitch yourself and your projects to the international marketplace and how your pitch may differ from U.S. targets. Plus, you will get a handout of resources and links for foreign resources Alexia goes over in her webinar! This is a comprehensive look at the international market and how to navigate the landscape toward opening up the world for new possibilities as a filmmaker, screenwriter, author or producer. PRAISE FOR ALEXIA'S TEACHINGS: "Great information. She covered a lot of ground and it was one of the most informative Stage 32 webinars I've attended. Thank you!!" - Debbi M. "Concise and to the point, great information on international markets, I will apply this knowledge to my debut film's development." - Francisco C. "Great advice. She really demystified a lot of what's involved. Thank you Alexia!" - S.J. "A lot of great info, but also a new way of thinking, a fresh perspective to help advance my career! Thank you!" - John E. "Great energy and to the point info. Loved it." - Sebastian T.
Actors: Make Instagram Work For You - Get In front of Casting Directors & Make Money as an Influencer
Learn how to make Instagram work for you - get in front of casting directors and make income as an influencer! Exclusive 3 HOUR ONLINE CLASS with Rachel Paulson It's no secret that one of social media's most visual mediums, Instagram, is where actors and casting directors hang out. Yet, with thousands of profiles in a casting director's scroll, how do you stand out? Instagram is a powerful tool for you as an actor, one, that if harnessed correctly, can land you in front of the right casting directors plus give you opportunities to earn extra income from brand deals. So, where do you even start to build your brand on social media and how do you leverage it to start getting seen by the right people and start making money while doing it? We can help you get there. Rachel Paulson has grown up in a family of Hollywood royalty. She and her sisters, Emmy-winner Sarah Paulson (AMERICAN CRIME STORY, OCEAN'S 8) and Liz Paulson (SVP of Casting for FOX) have worked together for decades to learn every aspect of acting and casting and how to put yourself in the best position to stand out and book the job. Over her career, Rachel has worked on both sides of acting - both as a casting director as well as talent. In addition, she has been certified in social media and how you can use it to put yourself in a position to win. She is currently making a living through her social media endorsement deals and is the star of the Go Magazine series DATING ZOE, the host of the video series Drink Responsibly with Rachel Paulson, and the co-host of the podcast Gay vs. Straight Bitches with One Tree Hill alum, Lindsey McKeon. She also stars as the lead in the LGBTQ drama film GOOD KISSER on Hulu. Rachel is working exclusively with the Stage 32 acting community to mentor you and help you learn how to use Instagram to help your career. You will have the opportunity to work in an intimate setting with Rachel in an extended 3 HOUR ONLINE CLASS. You will walk away from this class with all the tools you need to work the Instagram algorithms and get seen on Casting Director's feeds, PLUS you will learn how to work with brands to supplement your income as an actor. Volunteers will be given sides and information on a product and Rachel will help coach you on how to secure a deal with the brand. Whether you’re new to acting and looking for your foot in the door, or an experienced actor who has had trouble navigating social media and building an online presence, Rachel will give you the tools and strategies you’ve been looking for and an avenue for finding acting opportunities you might have not even considered before. "I have been in the industry for over ten years, I’ve worked as an actor in commercials, as a casting director and run sessions. I have also worked IN social media, running the pages of several brands. I have started to realize why brands and companies are heading towards social media for all the new advertising tools, and what that means for you as actors." -Rachel Paulson
Register / Log In
