How to Produce Content on Twitch 101
Hosted by Damon Harmon
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Webinar hosted by: Damon Harmon
Chief Content Officer of Integrated Content & Executive Producer of Twitch Shows, Elevated and CelebriTEE Showdown
Damon Harman is a veteran entertainment producer and director. Currently, he is the executive producer of several live-streamed, interactive shows on Twitch including, ELEVATED presented by Progressive, and CELEBRITEE SHOWDOWN presented by American Family Insurance, with a number of additional branded content projects in development with major brands. Currently, Damon serves as the Chief Content Officer of Integrated Content, a creative agency with a focus on live and interactive digital content. As a certified Twitch Expert and Amazon Ads partner, IC develops influencer-lead campaigns for major brands that integrate their messaging into story-driven content that interacts with an engaged audience. Additionally, Harman is a partner and serves on the Advisor Board of KLiC.gg, a multi-view streaming platform that empowers viewers to control and customize their viewing experience from the comfort of their homes. Damon’s substantial television career has included over 400 episodes of programming for national networks and production companies, including MTV Worldwide, MTV Networks, Universal, E!, and Fox Family Network. He has also produced hundreds of commercials for brands such as Coca-Cola, Emporio Armani, and Calvin Klein. Digital content and integration are not new to Damon. He produced and directed “Making the Game” for the global fund (RED) presented by Coca-Cola for MTV Worldwide. The show inspired collective contributions across 54 countries through in-app purchases. A small team of developers led by Damon built the app game entitled THRED in 30 days. He also founded Kontrol Mobile in 2004, a gaming and content channel on the 3G Sprint Network prior to the launch of Apple's iPhone and App Store. More recently Harman Co-Founded GRapp and served as the Chief Content Officer creating mobile games of skill tournaments in many popular game genres people are already playing today. Damon has also spent numerous years as a production consultant and has helped clients find new ways of monetizing existing content and creating new content formats for digital distribution. He has been responsible for driving over 100 million dollars in production services and sponsorship revenue over a 26-year career. Full Bio »
Webinar Summary
A New Webinar Exclusively on Stage 32!
Learn from a producer and director who's worked with MTV, Universal, and E!, and receive exclusive handouts!
The Live and Interactive Content boom has arrived. As more and more viewers cut the cord from traditional television and embrace live-streaming content on platforms like Twitch, it’s creating a major demand for producers who know how to make quality, story-driven productions.
Thanks to today’s incredible technology, content creators are producing live streams entirely on their own. However, they’re doing it without the fundamentals of production management or basic storytelling. This is where you come in.
In this exclusive Stage 32 webinar, you’ll learn everything you need to know about creating entirely new interactive and live-streaming formats on Twitch.
You’ll cover how the platform operates and pays creators, creating a concept that grabs an audience, working with brands and integrations, upping your production quality, working with vendors, and more. And you’ll do all this while leveraging Twitch’s interactive technology and the highly-engaged viewers’ desire to participate.
You’ll also receive exclusive handouts from your instructor, including slides from everything discussed throughout the webinar, and production decks.
Helping you shift your mind to this new form of creative producing is entertainment producer and director Damon Harmon.
Damon serves as executive producer of several live-streamed, interactive Twitch series, such as ELEVATED presented by Progressive, and CELEBRITEE SHOWDOWN presented by American Family Insurance.
He is the Chief Content Officer at Integrated Content (IC), a creative agency focused on live and interactive digital content. As a certified Twitch Expert and Amazon Ads partner, IC develops influencer-led campaigns for major brands that integrate their messaging into story-driven content that interacts with an engaged audience.
Damon has worked on over 400 episodes of unscripted programming for national networks and production companies, including MTV Networks, Universal, E!, and more.
By the end of this webinar, you’ll see the vast opportunities available to you to raise the bar on Twitch and other interactive live-streaming content and be able to build a career at it. Damon is teaching this webinar exclusively through Stage 32, don’t miss out on your chance to learn from one of the most experienced content producers in entertainment.
"Integrated Contents founder Damon Harman is our go-to partner for format development, media planning and talent packaging. He has all the answers to the test." -- Barrick Prince – Head of Original Content Twitch
"Damon is one of the strongest and most decisive producers I know in the biz today. He understands how to make the most of any budget and will always finish on time." -- Luis Barreto Executive Producer / Director
"Damon has one of the smartest and most creative minds of anyone I've met. He has the amazing ability to visualize an idea create a message that beautifully describes it." -- Steve Miller Entrepreneur/Investor
What You'll Learn
What is Twitch – Overview on the Platform
- How it all Started
- The Categories and Channels
- The Audience Size
- The Partnered Streamers (Content Creators)
- The Monetization for Creators
No Guard at the Gate
- Working with Twitch- You don’t need Twitch to “Buy” your show/Live Stream
- Controlling your distribution
- Starting your own Channel
- Partnering with Streamers who already have a large audience
- Driving viewership to your channel or livestream
How to “Twitchify” your Concept
- Making it Live and Long (2 hours minimum)
- Engaging Chat in the experience
- Choosing your Host
- Choosing Guests
- The importance of Co-Streaming (simulcasting to multiple channels)
- Leaving room for Brand sponsors and integrations
How to Fund Your Live Stream Show
- Twitch Original Content
- Investors for your Channel
- Brand Partnerships
Production
- Keep it simple and raw
- The benefits of Remote streams
- Leveling up Production Value
- Understanding IRL (in real life) streams
- Importance of a good tech team
Ways to Work with Integrated Content
- Responding to an RFP’s (Request for Proposal)
- Become a Preferred Production Services Vendor
- Pitching Integrated Content your Original Concept
Q&A with Damon
About Your Instructor
Damon Harmon
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Testimonials
Integrated Contents founder Damon Harman is our go to partner for format development, media planning and talent packaging. He has all the answers to the test. ~Barrick Prince – Head of Original Content Twitch
Damon is one of the strongest and most decisive producers I know in the biz today. He understands how to make the most of any budget and will always finish on time. ~ Luis Barreto Executive Producer / Director
Damon has one of the smartest and most creative minds of anyone I've met. He has the amazing ability to visualize an idea create a message that beautifully describes it. ~ Steve Miller Entrepreneur/Investor
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