I learned so much about what is needed for a successful funding campaign! I launched it on April 29th and finished on May 29th hoping to garner just $2,000 in funds to pay my animation team for their work on our music video. I managed to build enough buzz to gain a little over $200 from friends and family.
What was missing:
Networking in person - I worked really hard assembling the campaign at the start and did a standard email blast to launch the campaign but mostly missed out on telling people in person or putting myself in social environments where asking for funding was appropriate. This next campaign I will push a lot harder to get to know new people and tell them about this project first hand!
Consistency: Like I mentioned in the last note I did not push the campaign hard enough or plan aggressively enough and making consistent posts everywhere just didn't happen. I aim to change that with this next campaign!
I have to be grateful for the things that worked I am beyond happy to have met new people HERE on the forums who looked at my campaign and asked about my company! Thank you guys so much for your help and input!
I want to finish the post on a good note and say rest assured the animated music video for the song " Information War" which is an AWESOME EDM dance tune I composed will still get animated and my company Cinemascope animations is set to launch in September! So rest assured my song is mixed and mastered and sounds amazing and the video will both go out on You tube and my website www.sgltd.art If you made it to the end of this post pat your self on the back because you are so appreciated and I can't wait to show you what we are working on!!!!
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At least you tried and are not giving up. There are webinars here that might help with your strategy next time around. Keep at it!
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Congrats on the funds you did raise, Corey Lehman. Glad to see you learned from the experience. Looking forward to seeing the video.
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While I've never done a Kickstarter, I understand that gift/prizes for different levels of contributions works well. Things that relate to the project and could also be free advertising.
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Hi Corey, thank you for sharing your progress and your lessons learned about Kickstarted. Transparency about the work is so important, because it is work - funds don't just magically appear. I admire your positive attitude - keep us posted!
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This is a fantastic reflection. I'm so glad you learned such valuable lessons! Actually, I feel like you may glean some good information in the Financing Lounge as well - perhaps you could ask some follow-up questions there for further guidance? https://www.stage32.com/lounge/fundraising
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As I’ve heard said about crowdfunding, first comes the crowd, then comes the funding. You need to build up an audience, have a demand for the product before trying to sell it.
That's really great advice, Mike.