Anything Goes : SnowBruh by Roman Blat

This visceral, eldritch yet fun little character leaps off the page and hits you in the face. Its good you decided not to erase the background because it now looks like Snow Bruh has left millions of snowdrops in his midst. Can imagine him causing mayhem in a horror script, a kind of sinister underbelly waiting to pounce on unsuspecting winter tourists admiring the beauty of nature.

Reminds me of Jo Nesbo's suspense novel about the snowman.