I have the opportunity to promote a film so I thought you would want to see how a press release works. We pay attention to the who, what, when, where and how but also to the why. I have a long association with the LA Jewish Film Festival and have acted as the festival publicist for 14 years. What's different is Zoom. We now bring audiences into our online events from all over the world. Yes, being in a real theater is always fun, but, now that Covid has taken over the other distribution route, we should all find a good reason to be in this together and be glad you can stay out of LA traffic to see this terrific documentary about Kenny Scharf and the whole street art explosion that he helped create. Enjoy:
THE LOS ANGELES JEWISH FILM FESTIVAL PRESENTS
NEW DOCUMENTARY "KENNY SCHARF: WHEN WORLDS COLLIDE"
Followed by a rare Q&A opportunity with “LA's own Pop-art king!" KENNY SCHARF &
Film Directors, Malia Scharf & Max Basch, Moderated By David Totah of Totah Gallery
July 11, 202
The Los Angeles Jewish Film Festival will present 'When Worlds Collide' the new documentary about pop art icon/street artist Kenny Scharf. This special online event includes a rare Q&A with the Los Angeles artist himself, KENNY SCHARF. Considered to be one of the most important forces in street art and pop culture, the online viewers will hear about Scharf’s Los Angeles roots and his remarkable rise from street graffiti artists to world wide acclaim on Sunday, July 11th at 11:00am (PDT.) LAJFF’s Executive Director Hilary Helstein says, “We are thrilled to bring this special event to our devoted film loving, greater LA audience. Kenny Scharf brings attention to the everyday person and celebrates our common interests in being human. I think everyone from all backgrounds and cultures will find that he has a fascinating and uplifting story to tell and shows through his wonderful art.”
Those who purchase a ticket to watch the film will automatically be registered for the exclusive Q&A via zoom and on Facebook Live. The streaming window to view the film for those who register will happen between July 7 to July 11, 2021. The Q&A, Moderated By David Totah of Totah Gallery will be held on Zoom and FB Live on Sunday, July 11, 2021 at 11:00am (PDT). Tickets are now available at Eventbrite $10.00 + service fee: (One ticket per household is okay). https://www.eventbrite.com/e/watch-the-film-kenny-scharf-when-worlds-col...
'When Worlds Collide' is about Kenny Scharf’s particular do-it-yourself, high-tone, technicolor artistic vision and was filmed over 11 years by his daughter Malia Scharf and co-director, Max Basch. The filmmaking team captures testimonials mixed with rare archival footage of Scharf and other icons of pop art, Andy Warhol, Jean-Michel Basquiat, and Keith Haring. Interviews with Ed Ruscha, Dennis Hopper, Yoko Ono and others make this a must watch film for anyone who has heard of the street graffiti artist Bansky and wants to know more about the history behind street art and pop culture.
Growing up in the San Fernando Valley area of Los Angeles, Kenny Scharf's quintessential Jewish family placed importance on tradition and middle class values. His parents supported his interest in art from a young age, taking him to visit museums and galleries.
When Scharf arrived in New York City in the early 1980s, he quickly befriended Keith Haring and Jean-Michel Basquiat. This trio, amongst the fervent creative bustle of a depressed downtown scene, would soon take the art world by storm. While Basquiat and Haring both died tragically young, Scharf lived through cataclysmic shifts in the East Village as well as the ravages of AIDS and economic depression.
'When Worlds Collide' is a film about the art of fun, about living life out loud, despite setbacks, and about Kenny Scharf’s particular do-it-yourself, high-tone, technicolor artistic vision. Scharf currently lives in the Culver City area of Los Angeles where his acclaimed and recent exhibitions include the Hammer Museum, MOCA, Pasadena Art Museum and others. You can see his murals in West Hollywood and citywide in Los Angeles. He is currently working with Dior on an exclusive line of apparel.
This event is presented in cooperation with the City of West Hollywood, Nassau County Museum of Art, the Oakwood School, LA and TOTAH Gallery.
About:
Kenny Scharf
https://www.theartstory.org/artist/scharf-kenny/life-and-legacy/
About Dior and Kenny Scharf’s Influence in Fashion:
Poised between utopianism and cosmic travel, Dior's petites mains collection is influenced by Kenny Scharf’s* hypnotic work. Designs by Kim Jones are distinctive for their luminous vitality, they are a symbol of pure joie de vivre. The American artist’s paintings – such as Viva Mare Viva Mar, When the Worlds Collide and Globo Mundo – are transposed onto precious brocade, Chinese seed-stitch embroidery, or prints combined with fringe or metallic threads, creating statement pieces and dazzling total looks. Such technical feats attest to the excellence of Dior's petites mains. https://www.youtube.com/watch?v=GGmaT6RGg_s
About:
The Los Angeles Jewish Film Festival:
https://lajfilmfest.org/ #Online Events #Online Screenings #Online Film & Media Screenings #art #gallery #museum #artist #jewish #FilmFestivals #graffiti #basquiat #StreetArt #pop_art #keith_haring
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Media requests for Kenny Scharf with his daughter, the film's director, will be considered upon your interest to cover this story prior to July 11th to focus on the special Q&A.
Amazing. Thanks for sharing.