Distribution : How to take charge of your movie marketing strategy by Geoff Hall

Geoff Hall

How to take charge of your movie marketing strategy

Here is a basic piece of advice about growing your film's audience. I do enjoy reading Jason Brubaker's blog. Take a look! http://www.filmmakingstuff.com/movie-marketing-strategy/

How to Take Charge of Your Movie Marketing Strategy
How to Take Charge of Your Movie Marketing Strategy
What is your movie marketing strategy? This is one of the first questions I ask filmmakers whenever we schedule a coaching session. And the reason I ask the question is simple. We need to solve a majo…
Rafael Pinero

Thanks for the link Geoff, this is great.

Geoff Hall

My pleasure Rafael. What are you working on at the moment?

Rafael Pinero

Hey Geoff, finishing up my feature and looking into distribution.

Geoff Hall

Hi Rafael, you must be excited. Are you thinking 'traditional' release, or will you go straight down the digital pathway? I wish you every success.

Rafael Pinero

Well I'd like to go theatrical limited release, but let's see how it goes, do you think I need a distributor for digital platforms? It should I do it myself?

Geoff Hall

Sorry Rafael, I've only just seen this. Well for digital platforms you'll need an aggregator to submit your film to. But to work out the best deal you may require some representation. There's a chap named Jason Brubaker who may be able to help. I've not worked with him, but have received his emails and blog articles for a couple of years now. Or there's Sheri Candler of The Film Collaborative. They're good people and may prove helpful to the cause.

Rafael Pinero

Wow Thanks Geoff... But ate you dure you need an aggregator for digital platforms? I've heard of something called Quiver where you can do it yourself... Have you heard of it?

Geoff Hall

Hi Rafael, to get on to say Amazon or iTunes you will need an aggregator to ensure that your formatting meets their standards, otherwise it will be rejected. Nope, not heard of Quiver Digital, but came across this article on Indiewire. http://www.indiewire.com/article/sundance-institute-announces-quiver-dig... "The new partnership is designed for entrepreneurial filmmakers who are looking for a creative direct digital distribution strategy. Filmmakers can choose whether to pay for encoding/delivery/licensing services per outlet of filmmaker choice and receive 100% of the money that comes in or choose one of two revenue share options without having to pay Premiere Digital/Quiver, but with Premiere Digital/Quiver receiving a modest distribution fee." Encoding (via an aggregator) still needs to be done, plus it seems to suggest that the service is for Sundance Institute alumni. The second choice merely seems to have the payment for the encoding recovered through income derived from the film and a distribution fee. Either way, you'll still pay for it. Have a great week, Geoff

Rafael Pinero

You're right Robin, it would be a lot of work to do it myself, I guess, but if I had a distributor to do this for me, what do you think the real right distributor fee would be for digital distribution?

Rafael Pinero

With Quiver, any indie Producer can become an aggregator for digital platforms, what are your thoughts?

Rafael Pinero

Right Robin, so as a distributor how do you handle the digital platforms? How do you make money for you and the producer in digital platforms? Do you do any kind of marketing for films that you aggregate to digital platforms so people find it? Of course we're talking about small indie films that go straight to video.

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