The team that created this campaign for a product, are actually filmmakers, and after their wildly successful campaign they've shared the commonalities for ALL successful campaigns, film or other. http://blog.artella.com/post/141494928331/how-to-run-a-successful-crowdf...
Financing / Crowdfunding : Before you pull the trigger, read this by Laurie Ashbourne
Before you pull the trigger, read this
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Some truly excellent tips in here. Love the pre-launch party idea. I do think they could speak a bit more to the crowdsourcing aspect of crowdfunding, but, overall, they capture the spirit and strategy of what makes a successful campaign.