Financing / Crowdfunding : How Indie Filmmakers Can Start Thinking Like Financiers (And Why You Should) by Tiffany Boyle

Tiffany Boyle

How Indie Filmmakers Can Start Thinking Like Financiers (And Why You Should)

After more than a decade in packaging, sales, and financing, I’ve found that one of the biggest shifts indie filmmakers can make, one that changes the entire trajectory of their projects, is to stop thinking like only creatives and start thinking like dealmakers.

Financing your film isn’t just about raising money. It’s about aligning interests, building trust, managing risk, and most importantly, understanding what makes your project attractive to each potential partner, whether that’s a private equity investor, an international distributor, or a grant panel.

Here are a few questions I always encourage filmmakers to ask when preparing to raise financing:

- What materials do you have prepared to share with financiers, and what makes your project package strong and effective?

- Can you clearly articulate the financial structure of your project in one page?

- Are your budget and vision aligned, or is there a gap that makes investors nervous?

- What’s the why now for your story or your specific connection to the project, and how might that help you attract collaborators?

I’ll be speaking more about this in Cannes during Stage 32’s panel “The Art of the Deal: Innovative Financing for Indie Filmmakers” alongside some incredible professionals who’ve been in the trenches of private equity, co-productions, and international finance.

If you’re heading to Cannes, I hope you’ll join us on May 17th. And if not, I’d still love to open the conversation here.

What’s one question or challenge you’re facing when it comes to financing your project?

Maurice Vaughan

Fantastic advice and questions for filmmakers to ask themselves, Tiffany Boyle! Thanks for sharing them. I hope you have an amazing time at Cannes. Safe travels!

Ashley Renee Smith

Tiffany Boyle, one topic I’d love to hear your take on, especially from your experience in packaging and sales, is how early to start engaging with sales agents or aggregators when building a finance plan. For indie filmmakers who aren’t going the festival-first route, is there value in initiating those conversations during development, or does it tend to serve projects better once key pieces (like cast or early financing) are already in place? Would love to hear your insight on that!

Martina Girlanda

Can't wait for the panel, it sounds incredibly interesting and useful (especially for creative people who really struggle with thinking financially!)

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