Producing : How do you usually visualize your project when pitching? by Polina Kurapova

Polina Kurapova

How do you usually visualize your project when pitching?

Hi everyone,

I work with producers and writers at the development stage, creating visual pitch materials for film and series projects.

I help define tone, mood and the whole world.

I’d love to hear how others here approach the visual side of pitching and what tools or processes work best for you.

Nicholas P

I have not worked on delivering a pitch but I am currently working on getting my voice ready. either in a written pitch or practice.

Cynna Ael

I love having a lookbook or pitch deck for my script. I like having the basic concepts there to reinforce what I’ve done. To make it easier for people visualise what I am.

Maurice Vaughan

Hi, Polina Kurapova. Hope you're doing great! Welcome to the community. Stage 32 has a blog that'll help you navigate the platform and connect with creatives and industry professionals all over the world. www.stage32.com/blog/how-to-successfully-navigate-the-stage-32-platform-...

Stage 32 had its monthly Community Open House yesterday. The recording will be available soon (www.stage32.com/education/products/stage-32s-january-2026-community-open...). It's free to watch. It'll also help you navigate Stage 32 and connect with creatives and industry pros.

I make a logline, short synopsis, full synopsis, pitch deck, treatment, and poster to pitch my feature script. I use Microsoft Word to make the logline, synopses, and treatment. I use Canva to make the pitch deck and poster.

Shadow Dragu-Mihai

Polina Kurapova I guess my question, is who is pitching and to whom? The norm in professional industry, still, in 2026 is a logline and script, if from a writer to well, anyone. If it's a producer to a funder, then it's a different story.

Richard "RB" Botto

Very much shaped to who it's being pitched to. The shape is different from an investor to a prod co to a streamer or network.

Leonardo Ramirez

My approach is to be ready with all of the pitch materials that are industry standard (logline, synopsis, character bio, verbal pitch, pitch deck and 2-page pitch doc) and then shape your pitch to the person you're pitching to Polina Kurapova. Be ready for all of it and then adapt. Be sure those materials are ready and match each other in tone and content but be ready to use any one of them (and be OK with that). Hope that makes sense.

Richard "RB" Botto

Good points, Leonardo Ramirez. And be ready to answer the "Why you? Why now?" questions if and when they arise.

Leonardo Ramirez

Absolutely right Richard "RB" Botto - those are the big questions to be ready with indeed.

Deborah Dennison

The pitfall I often see is writers presenting material which is really the purview of a director. It's understandable - I know that I 'see' the film as I write it. But unless you are selling yourself as director, presenting these pitch materials as a writer with too detailed a vision of style and look (i.e. a look book) can not always help you.

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