I'm somewhat shocked that I rarely if EVER see anyone mention storytelling across multiple platforms, i.e. Transmedia. If there are any other organizations like ours in this community who understand that success means innovation/next generation thinking, we'd love to know who you are and what you're up to. There's a HUGE opportunity to immerse an audience rather than have them simply be passive. The deeper we engage and affect and audience the more interesting we make our content and more importantly the more INTERESTED the audience becomes.