Producing : Getting the Right Data by Michael Fitzer, Mfa

Michael Fitzer, Mfa

Getting the Right Data

I have posted in here before about packaging your project for financing. Finding genre/actor values for territorial sales estimates is extremely difficult to uncover without hiring a sales agent. Does anyone here have sources or luck with finding this sort of info? Any sales agent connections?

How do you package for investment in this wild west of funding and distribution? I'd love to hear your best and worst experiences!

Grady Craig

In terms of indie films, I’d say the industry is seeing a high demand for genre-specific films such as horrors, thrillers, sci-fis, and action. While it is difficult to build connections with a sales agent without the help of a big-name company, my advice would be to utilize the connections of your film’s producers. Film producers - whether it’s an angel investor or a film financing firm - typically have connections to sales agencies as part of their industry network.

If you’re determined to unlock this data without the help of a sales agency, you could consider other options such as hiring executive producers (which Buffalo 8 offers here: www.buffalo8.com/development) who can provide realistic estimates of sales/distribution/waterfall fees and assistance in attaching the right distribution partners.

Shadow Dragu-Mihai

Michael Fitzer, Mfa You package for investment based on your investor. Some care about names, some don't. The ones who do often haven't a clue about the market impact of any name anyway, because honestly there's no real way to assess that. There are numbers out there somewhere - they are unreliable and financially dangerous to use at best. Put together a reasonable schedule and budget created by a good producer or line producer (if you can't do it yourself), with a compelling pitch deck, and get your sales chops up to standard. It's promotion and sales, that's the name of the game. Anyone who focuses you on other details (which in themselves may or may not affect your efforts) is distracting you.

Other topics in Producing:

register for stage 32 Register / Log In