I asked my fellow S32 instructor Uma Incrocci how she advises people running into this issue... Check out her reply and her 2 great blogs on S32! ME: Hey Uma, as a non-actor myself, I've never known how best to advise an actor who doesn't have an obvious "look." What do you tell those actors who don't have an obvious look, who don't yet have credits that suggest a brand, and who are struggling to put together materials (headshot, reel, etc.) which will get them into rooms? To me - and this might not be great advice since I'm not in Casting!! - I would tell them to have headshots that help point a casting associate in the right direction. If you don't have a clear look, then let the headshot suggest, "hey this person could play the ex-jock office manager who gives all the desk jockeys a hard time."