Second post, and this one isn’t exclusively about editing either. Still, it’s just as important as editing.
I promise the next one will be.
And honestly, that’s one of the biggest career lessons I’ve learned: some of the most important skills in post aren’t strictly about editing. They’re human. Communication. Emotional steadiness. Helping someone find clarity without making them feel wrong for not having it yet.
Because sometimes the toughest notes aren’t the harsh ones. They’re the vague ones.
You know the type: “It’s not working.” “Can we make it different?” “It needs more energy.” No clear direction, no target, just a feeling.
That can be frustrating. We put intention, taste, and thought into every choice, and then we get feedback that doesn’t even describe what’s wrong.
But over time I’ve started to see those moments as an opportunity. Not to avoid questions. We absolutely need to ask questions. I mean: when a client can’t articulate the note, our craft becomes something else too. Translation.
Editing is a silent craft. If we’re doing it well, nobody is thinking about the technique, they’re feeling the result. So when someone says “I don’t know why, I just want it different,” sometimes they’re reacting to tone, rhythm, intention, or even their own uncertainty about what the scene should be.
What helps me is shifting from “defending the cut” to “offering options.”
Instead of asking “What do you want me to do?” I try asking for the goal: “What do you want the audience to feel here?”
Then I try to clarify what “different” means in plain terms. Different how: faster, cleaner, funnier, darker, more emotional?
If they still can’t name it, I’ll propose two directions on purpose. One that stays close to the current intent, and one that takes a bolder swing.
And I’ll always name what changed, so it’s easier to react to. “This version leans into tension earlier.” “This one softens the character.” “This one gives the joke more room.”
Finally, I try to invite a reaction, not approval. “Which direction feels closer to what you meant?”
You become the person who can move the project forward even when the feedback is messy.
Sometimes the best cut is not the one you “win.” It’s the one you lead people toward.
Curious how you handle it: what’s your go-to move when the notes are confusing or too general?