The reduced barrier to entry into the indie film biz, enabled by inexpensive production tools, has a consequence of creating a profusion of really bad content. Finding even a watchable film is difficult at best and discovering a good film among the detritus is an exceptionally uncommon event. The truth is increasingly self evident – not everyone should be a filmmaker. The question is how to gently make this truth eminently clear to those cluttering the environment and thus making it more difficult for the few skilled practitioners. Distribution is the indie filmmaker’s ultimate goal but the pipeline is clogged with hairball films. Why aren’t Indies working together to find a solution? The industry is sluggish in adjusting to what’s becoming an ever clearer paradigm shift. It will cost us all. What to do?